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Start with a template that brings Pendo and HubSpot together. Build enterprise-grade automation in minutes.

Our most popular template

Create or update HubSpot contacts from new Pendo visitors in report
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Pendo + HubSpot
Add new Pendo visitors to HubSpot contact lists from reports
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Pendo + HubSpot
Add Pendo visitors to HubSpot workflows when they appear in reports
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Pendo + HubSpot
Create new HubSpot tickets from reported Pendo visitors
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Pendo + HubSpot
Update HubSpot contacts when new visitors appear in Pendo reports
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Pendo + HubSpot
Update HubSpot contacts when new visitors appear in Pendo reports
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Pendo + HubSpot

Create or update HubSpot contacts from new Pendo visitors in report

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Pendo + HubSpot

Add new Pendo visitors to HubSpot contact lists from reports

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Pendo + HubSpot

Add Pendo visitors to HubSpot workflows when they appear in reports

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Pendo + HubSpot

Create new HubSpot tickets from reported Pendo visitors

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Pendo + HubSpot

Update HubSpot contacts when new visitors appear in Pendo reports

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Pendo + HubSpot

Update HubSpot contacts when new visitors appear in Pendo reports

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Pendo + HubSpot

Update HubSpot contacts when new accounts report in Pendo
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Pendo + HubSpot

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Account in Report" from Pendo.

Add your action

An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.

You’re connected!

Zapier seamlessly connects Pendo and HubSpot, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Account Report
  Required
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Event Type
Trigger
Polling
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- Type
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Blog Url
  Required
- Article State
  Required
Trigger
Polling
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New Deal
Triggers when a new Deal is created.
Trigger
Instant
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- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Polling
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- Type of Custom Object
  Required
Trigger
Instant
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- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact Email
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write

- Report ID
  Required
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Instant
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Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
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- Form
  Required
Trigger
Instant
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- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Type of Custom Object
  Required
Trigger
Instant
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- Channel
  Required
- Status
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Note
- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- List Name
  Required
- Contact Email
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write

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Practical ways you can use Pendo and HubSpot

Create tickets for user feedback

Quickly act on user issues. When feedback from a specific segment is captured via a Pendo report, Zapier creates a ticket in HubSpot, ensuring your support team can address concerns promptly and improve customer satisfaction.

Customer Support Ops

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Send insights about key users to marketing lists

Stay on top of audience segmentation. When key users match a specific report in Pendo, Zapier automatically adds their information to an audience in HubSpot. This way, marketing teams can target the right users with tailored campaigns and offers.

Marketing & Marketing Ops

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Sync new contacts from form submissions

Eliminate manual entry. When a new lead submits a form in HubSpot, Zapier updates the Pendo visitor list, syncing your sales and product data for better alignment and strategy.

Sales Ops

Try it

Learn how to automate Pendo on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

Make work flow with AI

Level up your Pendo to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Pendo

Pendo is an extension of your product that captures user behavior, gathers feedback, and guides users.

Learn moreLearn moreHelpHelp

Related categories

Analytics

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

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Connect Pendo and HubSpot to power AI-driven automation

Launch your first automated workflow

Create or update HubSpot contacts from new Pendo visitors in report

Add new Pendo visitors to HubSpot contact lists from reports

Add Pendo visitors to HubSpot workflows when they appear in reports

Create new HubSpot tickets from reported Pendo visitors

Update HubSpot contacts when new visitors appear in Pendo reports

Update HubSpot contacts when new visitors appear in Pendo reports

Create or update HubSpot contacts from new Pendo visitors in report

Add new Pendo visitors to HubSpot contact lists from reports

Add Pendo visitors to HubSpot workflows when they appear in reports

Create new HubSpot tickets from reported Pendo visitors

Update HubSpot contacts when new visitors appear in Pendo reports

Update HubSpot contacts when new visitors appear in Pendo reports

Update HubSpot contacts when new accounts report in Pendo

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Pendo and HubSpot

Create tickets for user feedback

Send insights about key users to marketing lists

Sync new contacts from form submissions

Learn how to automate Pendo on the Zapier blog

5 ways to automate Pendo with Zapier

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Make work flow with AI

Connect Pendo to HubSpot on the world's largest no-code automation platform