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Choose a Trigger

Choose an Action

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Zapier makes it easy to integrate Klaviyo with SMTP by Zapier - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Event" from Klaviyo.

Add your action

An action happens after the trigger—such as "Send Email" in SMTP by Zapier.

You’re connected!

Zapier seamlessly connects Klaviyo and SMTP by Zapier, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Metric
Trigger
Polling
Try It
- Channel
Trigger
Polling
Try It
- Tag
  Required
- List
  Required
Action
Write
- List Name
  Required
Action
Write
- Metric
  Required
- Email Address
  Required
- Event_id
- Value
- Time
- Custom Event Properties
Action
Write

- Tag
  Required
- List
  Required
Action
Write
- Campaign ID
  Required
Action
Write

- List
- Email
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- SMS Subscription Type
Action
Write
- Email
- Phone_number
- SMS Subscription Type (only when SMS number is provided)
- Attributes_note
- Profiles_note
Action
Write
- Name
  Required
- Channel
  Required
- Status
Action
Search
- Name
  Required
Action
Search
- Name
  Required
Action
Search
- From_name
- From_email
  Required
- Reply_to
- To
  Required
- Cc
- Bcc
- Subject
  Required
- Body
  Required
- HTML Body
- Attachment
Action
Write

- Audience Type
Trigger
Polling
Try It
- Profile ID
  Required
- List
  Required
Action
Write
- Tag
  Required
- Segment
  Required
Action
Write
- Email
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- Consent to subscribe to Channel
- SMS Subscription Type
Action
Write
- List
  Required
- Profile ID
  Required
Action
Write
- Tag
  Required
- Segment
  Required
Action
Write
- Profile Id
  Required
- Email
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- List
Action
Write
- Identifiers_note
- Profile ID
- Email
- Phone_number
- Consent_note
- Consent to subscribe to Channel
  Required
- SMS Subscription Type
- List
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Name
  Required
Action
Search
- Search_note
  Required
- Email
- Phone Number
- Secondary Search by Phone Number
- List
Action
Search
- Search_note
  Required
- Email
- Phone Number
- Secondary Search by Phone Number
- List
- First_name
- Last_name
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- SMS Subscription Type
Action
Search or write

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Klaviyo and SMTP by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Klaviyo on the Zapier blog

Make work flow with AI

Level up your Klaviyo to SMTP by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Klaviyo + SMTP by Zapier integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and SMTP by Zapier

How do I connect Klaviyo to SMTP by Zapier?

To connect Klaviyo with SMTP by Zapier, you'll need to create a new Zap in your Zapier account. Start by selecting Klaviyo as your trigger app and choose a specific trigger event, such as 'New Subscriber' or 'New Event'. Then, set up SMTP by Zapier as the action app where you can configure the specific email actions like 'Send Email'. We guide you through each step within the platform.

Can I send personalized emails using this integration?

Yes, with triggers from Klaviyo, such as when a new subscriber is added, you can use SMTP by Zapier to send personalized emails. You can customize the email content dynamically using data pulled from the Klaviyo trigger.

What types of triggers are supported from Klaviyo?

We support a variety of triggers from Klaviyo including 'New Subscriber', 'Updated Subscriber Properties', and 'New Event'. These triggers allow you to automate actions through SMTP based on real-time user activity within your Klaviyo account.

Is there a limit to how many emails I can send using SMTP by Zapier?

The number of emails you can send using SMTP by Zapier depends on your current pricing plan. It's important to check your plan details in our system and understand any limits that may apply.

How can I ensure my emails are delivered successfully?

To ensure successful email delivery through SMTP by Zapier, use valid email addresses and proper email formatting. Regularly monitor bounce rates and unsubscribes from within your email reports in our platform.

Do I need any coding skills to set up this integration?

No coding skills are required. Our platform provides an intuitive interface for setting up integrations between Klaviyo and SMTP. You'll follow simple steps within our dashboard to complete the setup without needing technical expertise.

What should I do if my integrations aren't triggering correctly?

If your integrations are not triggering correctly, start by checking each step's configuration in the integration settings. Review connection authenticity between Klaviyo and SMTP, and verify trigger conditions match expected events. Our support team is also available for assistance.

About Klaviyo

Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.

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Related categories

Marketing Automation

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Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About SMTP by Zapier

SMTP stands for Simple Mail Transfer Protocol, which is an Internet standard for email transmission available in Microsoft, Google and Yahoo! products among millions of mail servers worldwide. Check our IMAP service as well!

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