Connect HubSpot and Reply to power AI-driven automation

No-code AI automation
Full audit trails and controls
SOC 2 and GDPR compliant
Easy visual workflow builder
9,000+ apps, 450+ AI tools
Free tier available

Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings HubSpot and Reply together. Build enterprise-grade automation in minutes.

Our most popular template

Create people in Reply for new updated contacts on HubSpot CRM
Details
Try it
HubSpot + Reply
Create HubSpot contacts from new Reply link clicks
Details
Try it
Reply + HubSpot
Create or update HubSpot contacts when new persons opt out in Reply
Details
Try it
Reply + HubSpot
Create or update HubSpot contacts when new emails are replied to in Reply
Details
Try it
Reply + HubSpot
Add or update HubSpot contacts when new emails are opened in Reply
Details
Try it
Reply + HubSpot
Create new HubSpot contacts from opened Reply emails
Details
Try it
Reply + HubSpot

Create people in Reply for new updated contacts on HubSpot CRM

Details

Try it

HubSpot + Reply

Create HubSpot contacts from new Reply link clicks

Details

Try it

Reply + HubSpot

Create or update HubSpot contacts when new persons opt out in Reply

Details

Try it

Reply + HubSpot

Create or update HubSpot contacts when new emails are replied to in Reply

Details

Try it

Reply + HubSpot

Add or update HubSpot contacts when new emails are opened in Reply

Details

Try it

Reply + HubSpot

Create new HubSpot contacts from opened Reply emails

Details

Try it

Reply + HubSpot

Create or update HubSpot contacts from new Reply emails sent
Details
Try it
Reply + HubSpot
Add or update contacts in Reply to create contacts in HubSpot
Details
Try it
Reply + HubSpot

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with Reply - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Create\Update Person and Push to Campaign" in Reply.

You’re connected!

Zapier seamlessly connects HubSpot and Reply, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Event Type
Trigger
Polling
Try It

- Type
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It

- Blog Url
  Required
- Article State
  Required
Trigger
Polling
Try It
New Deal
Triggers when a new Deal is created.
Trigger
Instant
Try It
- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
Try It
- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Note
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
Inbox Category Set for Reply
Triggers when reply marked with a new inbox category.
Trigger
Instant
Try It
New Link Clicked
Triggers when a person clicks your link in email.
Trigger
Instant
Try It
New Email Opened
Triggers when a person opens your email.
Trigger
Instant
Try It
New Email Replied
Triggers when a person replied.
Trigger
Instant
Try It
Add or Update Contact
Triggers when new contacts are created manually or existing contacts are updated manually.
Trigger
Instant
Try It
- Campaign ID
  Required
- Force Push
- Email
  Required
- First Name
  Required
- Last Name
- Company
- Title
- Phone
- City
- State
- Country
- Timezone
- LinkedIn
Action
Write
- Person email
  Required
Action
Write
- Sequence Id
  Required
- Contact Email
  Required
- Contact Id
- First Name
- Last Name
- Company
- Phone
- City
- State
- Country
- Title
- LinkedIn
- Sales Navigator
- Time Zone
Action
Write

- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Property Name
  Required
Trigger
Instant
Try It
Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
Try It
- Form
  Required
Trigger
Instant
Try It
- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Channel
  Required
- Status
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
Try It
- Property Name
  Required
Trigger
Polling
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
New Person Bounce
Triggers when an email address bounce (soft & hard).
Trigger
Instant
Try It
New Emails Sent
Triggers when new email sent (first step or follow-up).
Trigger
Instant
Try It
New Person Opt Out
Triggers when a person clicks opt out link.
Trigger
Instant
Try It
Prospect Finished
Triggers when a prospect finishes in terms of campaign.
Trigger
Instant
Try It
Zapier Step Launched
Triggers when a Sequence's Zapier step is launched
Trigger
Instant
Try It
- Email
  Required
- First Name
  Required
- Last Name
- Company
- Title
- Phone
- City
- State
- Country
- Timezone
- LinkedIn
Action
Write
- Person Email
  Required
Action
Write
- Email
  Required
- Campaign Id
  Required
Action
Write

For AI agents & developers

Use HubSpot and Reply with AI agents and code

Beyond Zap workflows. Call HubSpot and Reply actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and Reply actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Create\Update Person and Push to Campaign

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and Reply actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / reply action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use HubSpot and Reply

Keep campaigns updated with new contacts.

When a new contact is added to HubSpot, Zapier will automatically push this prospect into a specific campaign within Reply. This automation keeps sales or outreach campaigns current with the latest leads, helping teams stay on target and improve conversion rates.

Business Owner

Try it

Alert team of new email opens.

When a recipient opens an email from a campaign in Reply, Zapier instantly sends an alert to a Slack channel for your marketing team. This ensures teams can focus on engaged prospects and drive quick follow-ups, enhancing engagement rates.

Marketing & Marketing Ops

Try it

Capture responses from leads in HubSpot.

Every time a lead replies to an email in Reply, Zapier automatically logs the reply as an engagement in HubSpot. This ensures sales teams have a comprehensive history of interactions, enabling better tracking of lead status and more informed follow-ups.

Sales Ops

Try it

Learn how to automate HubSpot on the Zapier blog

Make work flow with AI

Level up your HubSpot to Reply integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about HubSpot + Reply integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Reply

How can I integrate HubSpot with Reply?

You can integrate HubSpot with Reply using our integration platform, which allows you to create workflows that connect the two applications. You can choose specific triggers and actions, such as creating a new contact in HubSpot when a reply is received.

What triggers are available for HubSpot and Reply integration?

The integration offers various triggers such as a new contact or deal creation in HubSpot or receiving a new reply in Reply. These triggers can then initiate actions in the connected app.

What actions can be performed when integrating HubSpot with Reply?

When integrating, you can perform actions like adding a contact to a sequence in Reply or updating contact information in HubSpot based on interactions from either platform.

Is it possible to automate follow-ups using this integration?

Yes, you can set up automated follow-ups by creating workflows where a specific event, like receiving a reply, triggers an action such as sending an email through Reply.

Do I need any coding skills to set up the integration between HubSpot and Reply?

No coding skills are required. Our platform provides an intuitive interface where you simply select triggers and actions to create your desired workflows.

Can I sync my email marketing efforts between HubSpot and Reply?

Yes, by using specific triggers related to emails, you can ensure that your email marketing campaigns are coordinated across both platforms efficiently.

Will changes made in one app reflect immediately in the other when integrated?

Most updates occur instantly, but there might be slight delays depending on the complexity of your workflow setup and current system load.

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

Similar apps

Inbound Now

Marketing Automation, WordPress

Intercom

Customer Support

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Reply

Reply is a sales automation platform that puts outreach on autopilot, while still making each communication personal.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

Similar apps

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect HubSpot and Reply to power AI-driven automation

Launch your first automated workflow

Create people in Reply for new updated contacts on HubSpot CRM

Create HubSpot contacts from new Reply link clicks

Create or update HubSpot contacts when new persons opt out in Reply

Create or update HubSpot contacts when new emails are replied to in Reply

Add or update HubSpot contacts when new emails are opened in Reply

Create new HubSpot contacts from opened Reply emails

Create people in Reply for new updated contacts on HubSpot CRM

Create HubSpot contacts from new Reply link clicks

Create or update HubSpot contacts when new persons opt out in Reply

Create or update HubSpot contacts when new emails are replied to in Reply

Add or update HubSpot contacts when new emails are opened in Reply

Create new HubSpot contacts from opened Reply emails

Create or update HubSpot contacts from new Reply emails sent

Add or update contacts in Reply to create contacts in HubSpot

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and Reply with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use HubSpot and Reply

Keep campaigns updated with new contacts.

Alert team of new email opens.

Capture responses from leads in HubSpot.

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Make work flow with AI

Frequently Asked Questions about HubSpot + Reply integrations

Connect HubSpot to Reply on the world's largest no-code automation platform