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Zapier makes it easy to integrate HubSpot with Qualtrics - no code necessary. See how you can get setup in minutes.
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HubSpot
HubSpot
1. Choose trigger event
Qualtrics
Qualtrics
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Create or Update Contact" in Qualtrics.
You’re connected!
Zapier seamlessly connects HubSpot and Qualtrics, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
For AI agents & developers
Use HubSpot and Qualtrics with AI agents and code
Beyond Zap workflows. Call HubSpot and Qualtrics actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Qualtrics actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Create or Update Contact
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use HubSpot and Qualtrics
Update engineer team about survey responses
When a new Qualtrics survey response is received, Zapier automatically creates an engagement or task in HubSpot, notifying engineering teams about critical feedback tied to products. This reduces the risk of missed insights and helps prioritize feature updates or fixes effectively.
When a new contact is added in HubSpot, Zapier automatically triggers and distributes a survey in Qualtrics. This workflow ensures you can quickly gather feedback or initial insights from new leads to refine outreach strategies and improve conversion rates.
After a project is completed in HubSpot, Zapier triggers a Qualtrics survey distribution to the client. This automation helps teams gather actionable feedback without delays, supporting quality improvement initiatives and better client satisfaction metrics.
Learn how to automate Qualtrics on the Zapier blog
Make work flow with AI
Level up your HubSpot to Qualtrics integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Qualtrics integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Qualtrics
How do I set up the integration between HubSpot and Qualtrics?
To set up the integration, you need to connect both your HubSpot and Qualtrics accounts through our platform. You'll start by selecting HubSpot as your trigger application and choose an event that will prompt the action in Qualtrics. Common triggers include new contact creation or updates. Once the trigger is set, connect it to a corresponding action in Qualtrics like sending a survey or updating a respondent's information.
What triggers can be used for HubSpot in this integration?
In our integration setup, you can use various HubSpot triggers such as new contact created, existing contact updated, form submission received, or deal properties updated. These triggers help initiate actions within Qualtrics, ensuring seamless workflow automation between platforms.
Can I customize survey actions in Qualtrics based on HubSpot triggers?
Yes, the integration allows for customized actions in Qualtrics. After selecting a trigger event from HubSpot—such as a contact reaching a certain lifecycle stage—you can set specific actions like distributing surveys or updating responses based on that trigger.
Are there any prerequisites for using the integration between these two platforms?
Before integrating HubSpot with Qualtrics, ensure you have active accounts with necessary permissions on both platforms. You will also need access to our integration service where you can authenticate both accounts seamlessly.
How frequently does data sync occur between HubSpot and Qualtrics?
The frequency of data sync depends on how you configure your triggers and actions within our platform. Typically, once a trigger event occurs in HubSpot—such as submitting a form—the corresponding action in Qualtrics follows promptly.
What happens if there is an error during the data transfer process?
In case of an error during data transfer, we provide detailed logs that help identify what went wrong. Our platform also supports retry logic which automatically attempts to resend data while ensuring minimal disruption to your workflows.
Is it possible to test the integration setup before going live?
Yes, we recommend testing your setup before implementing it fully. Our platform allows you to run test scenarios where you can simulate trigger events from HubSpot and verify if they correctly execute actions within Qualtrics.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Qualtrics
Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
