Gravity Forms
When this happens...
Gravity FormsNew Form Submission
Then do this...
SalesforceCreate Contact

Gravity Forms lets you create advanced forms for your WordPress site. Use Zapier to start adding new contacts to your CRM as forms are submitted. Take names, email addresses and any other information you'd like to collect and create a brand new contact within Salesforce in just a few clicks. Once you set up this integration, new Gravity Forms forms submitted from that point forward are individually added to Salesforce as contacts.

Note: This Zapier integration doesn't create Salesforce contacts from Gravity Forms forms that have already been submitted, only forms that are submitted after you've set it up.

How It Works

  1. A new Gravity Forms form is submitted.
  2. Zapier adds the data submitted to Salesforce as a contact.

What You Need

  • Gravity Forms installed on a WordPress site
  • Salesforce account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Gravity Forms + Salesforce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Form Submission

Triggers when a form is submitted.

Create Lead

Create a new lead.

New Lead

Triggers when a new lead is created.

Add a Lead to a Campaign

Add a lead to a campaign.

New Custom Object

Triggers when a new custom object (of the type you choose) is created.

Create Custom Object

Create a new custom object (of the type you choose).

New Contact

Triggers when a new contact is created.

Add a Contact to a Campaign

Add a contact to a campaign.

New Opportunity

Triggers when a new opportunity is created.

Create Contact

Create a new contact.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.

Learn More

Salesforce is a leading enterprise customer relationship manager (CRM) application.

See Salesforce Integrations