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Zapier makes it easy to integrate Google Business Profile with Shopify - no code necessary. See how you can get setup in minutes.
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Google Business Profile
Google Business Profile
1. Choose trigger event
Shopify
Shopify
2. Choose action
1. Select the event
Setup
Test
Google Business Profile
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.
Add your action
An action happens after the trigger—such as "Add Line Item to Order" in Shopify.
You’re connected!
Zapier seamlessly connects Google Business Profile and Shopify, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Order
Required
Parent Transaction
Required
Amount
Currency
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
ExternalId
A note about the company
Company_contact
Contact Email
Contact First Name
Contact Last Name
Contact Phone
Contact Title
Contact_locale
Location
Billing same as shipping address?
Company_shippingAddress
Shipping Address Line 1
Shipping Address Line 2
Shipping Address City
Shipping Address Country Code
Shipping_firstName
Shipping_lastName
Shipping Address Phone
Shipping Address Recipient
Shipping Address Zip
Shipping Address Zone Code
Location External ID
Location_locale
Location_name
Location_note
Location_phone
TaxRegistrationId
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
Product
Product Variant
Product Quantity
Required
Product Title
Product Price
Weight in Grams
Note
Discount - Type
Discount - Amount
Discount - Title
Discount - Description
Custom Attributes
Tags
ShippingAddressInstructions
Shipping Address - First name
Shipping Address - Last name
Shipping Address - Company
Shipping Address - Phone
Shipping Address - Address
Shipping Address - Address con't
Shipping Address - City
Shipping Address - State/Province/Region
Shipping Address - Postal/Zip code
Shipping Address - Country
BillingAddressInstructions
Billing Address - First name
Billing Address - Last name
Billing Address - Company
Billing Address - Phone
Billing Address - Address
Billing Address - Address con't
Billing Address - City
Billing Address - State/Province/Region
Billing Address - Postal/Zip code
Billing Address - Country
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Add New Image - File
Add New Image - Alt Text
Choose Existing Image
Price
Compare-at Price
Charge Tax On This Variant?
Cost Per Item
SKU (Stock Keeping Unit)
Barcode (ISBN, UPC, GTIN, etc.)
Track Quantity?
Continue Selling When Out of Stock?
This Is a Physical Product
Weight
Weight Unit
Country/Region of Origin
Harmonized System (HS) code
Position
Requires Components
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Adjust or Set quantity?
Required
The name of quantities to be changed
Required
The reason for the quantity changes
Required
Location
Required
Product
Product Variant
Required
Quantity to Set or Adjust
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
Product
Product variant
SKU
Product quantity
Product title
Product price
Currency
Weight in grams
Requires shipping
Price
Currency
Rate
Title
Note
Discount - Type
Discount - Amount
Discount - Code
Discount - Currency
Additional details
Tags
Buyer accepts marketing?
Shipping_address_instructions
Shipping address - First name
Shipping address - Last name
Shipping address - Company
Shipping address - Phone
Shipping address - Address
Shipping address - Address con't
Shipping address - City
Shipping address - Country
Shipping address - Country code
Shipping address - State/Province/Region
Shipping address - State/Province/Region code
Shipping address - Postal/Zip code
Billing_address_instructions
Billing address - First name
Billing address - Last name
Billing address - Company
Billing address - Phone
Billing address - Address
Billing address - Address con't
Billing address - City
Billing address - Country
Billing address - Country code
Billing address - State/Province/Region
Billing address - State/Province/Region code
Billing address - Postal/Zip code
Send_receipt
Send_fulfillment_receipt
Inventory behaviour
Financial status
Fulfillment status
Code
Title
Price
Currency
Source
Source name
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Channel ID
Required
Publish Date
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product
Required
Tags
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Inventory Item
Required
Unit Cost
Track Inventory
SKU
Requires Shipping
Country of Origin
Province/State of Origin
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product
Required
Product Variant
Required
Price
Compare at Price
SKU
Barcode
Is taxable?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Query - Name
Query - Confirmation Number
Query - Email
Query - Customer ID
Query - Location ID
Query - SKU
Query - Order ID
Sort Key
Reverse results
Raw query
Action
This is an event a Zap performs.
Search
Find existing data in your app
Order ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Order_id
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Ids
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product Variant Titles
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product
Required
Product Variant Title
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Copy
Product Title or Handle
Required
Product_type
Vendor
Product Status
Product Description
Tags
Collection ID
Handle
Note
First Product Option
Values for First Product Option
Second Product Option
Values for Second Product Option
Third Product Option
Values for Third Product Option
Category
Alt Text
Media Content Type
Original Source
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Business Profile and Shopify with AI agents and code
Beyond Zap workflows. Call Google Business Profile and Shopify actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Business Profile and Shopify actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Post
Add Line Item to Order
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Google Business Profile and Shopify
Post new Shopify products on Google Business Profile.
When a new product is added to your Shopify store, Zapier will create a post on Google Business Profile for that product. It helps business owners share updates with local customers, boosting both visibility and sales.
Sync product updates to Google Business Profile posts.
Zapier can automate syncing the product updates in Shopify to refresh Google Business Profile with new promotions-product rollout seamlessly and saving double manual entry IT copies probably oversee consistency errors otherwise.
Share positive reviews on Google Business Profile to social channels.
Each time your Google Business Profile gets a new positive review, Zapier triggers promoting it on Shopify blog or associated social media channels, maintaining brand credibility and engaging potential customers with real-time proof.
Learn how to automate Google Business Profile on the Zapier blog
Learn how to automate Shopify on the Zapier blog
Make work flow with AI
Level up your Google Business Profile to Shopify integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Business Profile + Shopify integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Shopify
What is the first step to integrating Google Business Profile with Shopify?
To begin integrating Google Business Profile with Shopify, first ensure that you have an active account on both platforms. You should verify your business on Google and have a Shopify store set up. Afterward, navigate to the integrations section within our platform where you can link both accounts.
Can I automatically update my Google Business Profile with new products from Shopify?
Yes, by setting up triggers in our integration platform, you can automatically update your Google Business Profile whenever you add new products to your Shopify store. You need to define specific triggers like 'New Product' in Shopify and corresponding actions such as 'Update Google Business Profile'.
How can I synchronize my inventory between Google Business Profile and Shopify?
Our integration allows you to synchronize inventory levels by setting up triggers that monitor changes in stock quantities on either platform. If inventory changes in Shopify, actions can be set to update your listings on Google Business Profile accordingly.
Is it possible to sync customer reviews from Google Business Profile to Shopify?
Currently, syncing customer reviews directly from Google Business Profile to display on Shopify isn't supported through our standard integrations due to platform restrictions. However, alternative scripts or plugins may offer this functionality outside of our services.
How are location updates managed between the two platforms?
To manage location updates, set a trigger for any address change or location-based modifications made in either platform. Our system will prompt an action that updates the corresponding information automatically across both platforms.
What should I do if I encounter errors during integration setup?
If you encounter errors during integration setup, first ensure all login credentials are correct and permissions are granted for both profiles. You may also refer to troubleshooting guides provided in our help section or contact support if issues persist.
Are there limitations when integrating multiple locations into one Shopify account?
Integrating multiple locations into one Shopify account via our service is possible but may require customization depending on differing business needs. Each location might need its own set of defined triggers and actions for seamless operation.
About Google Business Profile
Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.