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Connect Google Ads and Intercom to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Google Ads with Intercom - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from Intercom

An action is what takes place after the automation is triggered. For example, with Intercom, the action could be "Add Note."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Intercom

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Triggers and actions are the main components of every automated workflow.

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Frequently Asked Questions about Google Ads + Intercom integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Intercom

What are the steps to set up an integration between Google Ads and Intercom?

To integrate Google Ads with Intercom through our platform, navigate to the 'Integrations' section of your dashboard. Choose Google Ads as the trigger app and Intercom as the action app. Specify your triggers such as 'New Lead' in Google Ads and actions like 'Create/Update a user' in Intercom. Follow the prompted steps to link your accounts, validate permissions, and then customize how information flows between them.

Can I track user interactions from Google Ads campaigns in Intercom?

Yes, by setting up triggers for specific Google Ads campaign interactions like 'Ad Clicked', you can push those events into Intercom as actions, such as tagging a user or sending an automated message, allowing you to track and engage users directly within Intercom.

Is it possible to create tasks in Intercom based on leads from Google Ads?

Certainly! When a new lead comes through a specific Google Ads campaign, you can set this event as a trigger and choose an action in Intercom to create a task for follow-up or update a user's profile automatically.

Does integrating with Intercom affect my existing campaigns on Google Ads?

No, integrating with Intercom does not affect your existing campaigns on Google Ads. The integration functions independently by using specified triggers and actions without altering any existing campaign settings.

How often does data sync between Google Ads and Intercom once integrated?

Once integrated, the data syncs in real-time based on defined triggers in your setup configuration. Whenever an event occurs in Google Ads that matches your trigger criteria, it immediately prompts the corresponding action in Intercom.

Are there any limitations with the types of data I can transfer between these two platforms?

While you can transfer most types of interaction data such as clicks, leads, or conversions from Google Ads into Intercom, ensure that sensitive personal information complies with privacy regulations and terms of service agreed upon by both platforms.

What should I do if I encounter issues during integration setup?

If you experience issues during setup, double-check that all API keys and permission scopes are correctly configured. Consult our support guides or reach out through our customer support channels for assistance tailored to solving integration-specific challenges.

Practical ways you can use Google Ads and Intercom

Streamline financial reporting

Automating weekly financial reports with a platform to pull real-time data and generate presentations.

Business Owner
Social media calendar automation

Creating a marketing workflow to schedule posts across platforms and automate notifications for engagement metrics.

Marketing & Marketing Ops
Task assignment and timeline tracking

Efficiently track project assignments and timelines using an automated tool that gives reminders and dashboards with deadlines.

Project Management

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Intercom on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Intercom
Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.
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