Connect Google Ads and Intercom to unlock the power of automation
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Quickly connect Google Ads to Intercom with a Zapier template.
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Zapier makes it easy to integrate Google Ads with Intercom - no code necessary. See how you can get setup in minutes.
Select a trigger from Google Ads
Setup an action from Intercom
That’s it! You just connected Google Ads to Intercom
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Frequently Asked Questions about Google Ads + Intercom integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Intercom
What are the steps to set up an integration between Google Ads and Intercom?
To integrate Google Ads with Intercom through our platform, navigate to the 'Integrations' section of your dashboard. Choose Google Ads as the trigger app and Intercom as the action app. Specify your triggers such as 'New Lead' in Google Ads and actions like 'Create/Update a user' in Intercom. Follow the prompted steps to link your accounts, validate permissions, and then customize how information flows between them.
Can I track user interactions from Google Ads campaigns in Intercom?
Yes, by setting up triggers for specific Google Ads campaign interactions like 'Ad Clicked', you can push those events into Intercom as actions, such as tagging a user or sending an automated message, allowing you to track and engage users directly within Intercom.
Is it possible to create tasks in Intercom based on leads from Google Ads?
Certainly! When a new lead comes through a specific Google Ads campaign, you can set this event as a trigger and choose an action in Intercom to create a task for follow-up or update a user's profile automatically.
Does integrating with Intercom affect my existing campaigns on Google Ads?
No, integrating with Intercom does not affect your existing campaigns on Google Ads. The integration functions independently by using specified triggers and actions without altering any existing campaign settings.
How often does data sync between Google Ads and Intercom once integrated?
Once integrated, the data syncs in real-time based on defined triggers in your setup configuration. Whenever an event occurs in Google Ads that matches your trigger criteria, it immediately prompts the corresponding action in Intercom.
Are there any limitations with the types of data I can transfer between these two platforms?
While you can transfer most types of interaction data such as clicks, leads, or conversions from Google Ads into Intercom, ensure that sensitive personal information complies with privacy regulations and terms of service agreed upon by both platforms.
What should I do if I encounter issues during integration setup?
If you experience issues during setup, double-check that all API keys and permission scopes are correctly configured. Consult our support guides or reach out through our customer support channels for assistance tailored to solving integration-specific challenges.
Practical ways you can use Google Ads and Intercom
Streamline financial reporting
Automating weekly financial reports with a platform to pull real-time data and generate presentations.
Business OwnerSocial media calendar automation
Creating a marketing workflow to schedule posts across platforms and automate notifications for engagement metrics.
Marketing & Marketing OpsTask assignment and timeline tracking
Efficiently track project assignments and timelines using an automated tool that gives reminders and dashboards with deadlines.
Project ManagementSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite