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Zapier makes it easy to integrate Google Ads with Intercom - no code necessary. See how you can get setup in minutes.
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Google Ads
Google Ads
1. Choose trigger event
Intercom
Intercom
2. Choose action
1. Select the event
Setup
Test
Google Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Add Note" in Intercom.
You’re connected!
Zapier seamlessly connects Google Ads and Intercom, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Title
Required
Description
Body
Author
Required
State
Parent Collection
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Event name
Required
Created at
Contact identifier type
Required
Metadata
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket type
Required
Contact ID
Required
Company ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Conversation ID
Required
Reply Type
Required
Reply Body
Required
Attachments
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
From
Required
To
Required
Message Type
Required
Body
Required
Subject
Template
Create Conversation Without Contact Reply?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead ID
Full Name
Email
Phone Number
Unsubscribed From Emails
Created At
IP Address
Custom Attributes
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lookup Email
Required
Full Name
User ID
Company ID
Unsubscribed From Emails
Phone Number
Created At
IP Address
Custom Attributes
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Search Field
Required
Match Type
Required
Conversation Status
Updated After
Updated Before
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search Field
Required
Match Type
Required
Ticket State
Updated After
Updated Before
Action
This is an event a Zap performs.
Search
Find existing data in your app
Conversation ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search Mode
Required
Search Value
Required
Lead ID
Full Name
Email
Phone Number
Unsubscribed From Emails
Created At
IP Address
Custom Attributes
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Ads and Intercom with AI agents and code
Beyond Zap workflows. Call Google Ads and Intercom actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Ads and Intercom actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Customer List With Email
Add Note
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Google Ads and Intercom
Convert Google Ads leads to Intercom contacts.
When a new lead submits a Google Ads lead form, Zapier automatically creates or updates a contact in Intercom with their details. This process ensures new leads are immediately actionable for the sales or customer support team, accelerating response times and supporting lead conversion rates.
When a new campaign is created in Google Ads, Zapier sends a notification to a designated Intercom conversation or contact. This workflow improves team collaboration and ensures everyone is aware of new campaigns to support advertising strategy and performance monitoring.
When a lead submits a Google Ads lead form, Zapier adds the details to an ongoing project managed in Intercom, keeping stakeholder teams informed. This automation bridges the gap between campaign success and project execution, ensuring transparency and collaboration.
Learn how to automate Google Ads on the Zapier blog
Learn how to automate Intercom on the Zapier blog
Make work flow with AI
Level up your Google Ads to Intercom integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Ads + Intercom integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Intercom
What are the steps to set up an integration between Google Ads and Intercom?
To integrate Google Ads with Intercom through our platform, navigate to the 'Integrations' section of your dashboard. Choose Google Ads as the trigger app and Intercom as the action app. Specify your triggers such as 'New Lead' in Google Ads and actions like 'Create/Update a user' in Intercom. Follow the prompted steps to link your accounts, validate permissions, and then customize how information flows between them.
Can I track user interactions from Google Ads campaigns in Intercom?
Yes, by setting up triggers for specific Google Ads campaign interactions like 'Ad Clicked', you can push those events into Intercom as actions, such as tagging a user or sending an automated message, allowing you to track and engage users directly within Intercom.
Is it possible to create tasks in Intercom based on leads from Google Ads?
Certainly! When a new lead comes through a specific Google Ads campaign, you can set this event as a trigger and choose an action in Intercom to create a task for follow-up or update a user's profile automatically.
Does integrating with Intercom affect my existing campaigns on Google Ads?
No, integrating with Intercom does not affect your existing campaigns on Google Ads. The integration functions independently by using specified triggers and actions without altering any existing campaign settings.
How often does data sync between Google Ads and Intercom once integrated?
Once integrated, the data syncs in real-time based on defined triggers in your setup configuration. Whenever an event occurs in Google Ads that matches your trigger criteria, it immediately prompts the corresponding action in Intercom.
Are there any limitations with the types of data I can transfer between these two platforms?
While you can transfer most types of interaction data such as clicks, leads, or conversions from Google Ads into Intercom, ensure that sensitive personal information complies with privacy regulations and terms of service agreed upon by both platforms.
What should I do if I encounter issues during integration setup?
If you experience issues during setup, double-check that all API keys and permission scopes are correctly configured. Consult our support guides or reach out through our customer support channels for assistance tailored to solving integration-specific challenges.
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.
