When this happens...
FormstackNew Submission
Then do this...
EmmaCreate Subscriber

If you are building a mailing list for marketing purposes, manually adding subscribers is a major hassle. This Zapier automation should save you a lot of time — whenever a user submits their details on your Formstack form, they will automatically be added as a new member of your Emma mailing list.

How It Works

  1. User fills out your Formstack form
  2. Zapier adds that person as a New Member in an Emma list

What You Need

  • Formstack form that collects email addresses
  • Emma account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Emma + Formstack and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
Member Remove from Group

Triggers when a member is removed from a group

Create Subscriber

This adds a new contact to Emma

New Group

Triggers when a new member group is created

Create Event

Creates an event that can be used to trigger an automated workflow

Field Delete

Triggers when a field is deleted

Create Group

This adds a new group to Emma

New Unsubscriber

Triggers when a subscriber opts-out

Create Submission

Creates a submission for a form in FormStack.

Message Forward

Triggers when a message is forwarded

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Grow your business with smart, stylish email marketing campaigns from Emma.

Formstack is one of the easiest ways to build custom forms that let you collect data your way.

See Formstack Integrations