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ActiveCampaign
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ActiveCampaign
1. Choose trigger event
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2. Choose action
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1. Select the event
Setup
Test
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ActiveCampaign
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "Send Email" in SendGrid.

You’re connected!

Zapier seamlessly connects ActiveCampaign and SendGrid, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your ActiveCampaign to SendGrid integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about ActiveCampaign + SendGrid integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and SendGrid

What triggers can be used in ActiveCampaign when integrating with SendGrid?

When integrating ActiveCampaign with SendGrid, you can use triggers such as 'New Contact Added,' 'Tag Added to Contact,' or 'Campaign Sent.' These triggers allow you to automate the sending of emails or updates through SendGrid whenever specific events occur in ActiveCampaign.

How do I set up an integration between ActiveCampaign and SendGrid?

To set up the integration between ActiveCampaign and SendGrid, navigate to the integrations section within our platform, select both ActiveCampaign and SendGrid from the available apps, and follow the guided steps to authorize both accounts and map out your desired triggers and actions.

Can I update a contact's SendGrid profile when they are updated in ActiveCampaign?

Yes, you can configure an automated workflow where updating a contact in ActiveCampaign triggers an update to their profile in SendGrid. You need to set this as an action linked to a specific trigger event within our integration setup.

Is it possible to send automated emails via SendGrid using tags from ActiveCampaign?

Absolutely! By using the 'Tag Added to Contact' trigger in ActiveCampaign, you can initiate actions in SendGrid such as sending personalized automated emails based on these tags. This helps target communications more effectively.

What happens if my credentials change after setting up the integration?

If your credentials change for either platform after initial setup, you'll need to reauthorize your accounts within our system. This ensures that all processes continue running smoothly without any interruption due to authentication errors.

Are there any limitations on data syncing between ActiveCampaign and SendGrid?

We strive for seamless data synchronization; however, some limitations might exist due to API constraints of either platform. We recommend regularly checking field mapping settings during your initial setup for optimal results.

How can I test if my integration between ActiveCampaign and SendGrid is working correctly?

You can test your integration by creating a sample contact in ActiveCampaign or applying a tag that acts as a trigger. Then verify if the corresponding action, like sending an email through SendGrid, is executed successfully. Our test mode feature assists you with this process before going live.

Connect ActiveCampaign and SendGrid to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Custom Object
      Required
    • Trigger Events
      Required
    Trigger
    Instant
    Try It
    • Task Type (Optional)
    Trigger
    Instant
    Try It
  • ActiveCampaign triggers, actions, and search
    New Automation Webhook

    Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

    Trigger
    Instant
    Try It
    • List
      Required
    Trigger
    Instant
    Try It
    • Custom Object
      Required
    Trigger
    Instant
    Try It
  • ActiveCampaign triggers, actions, and search
    New or Updated Account

    Triggers when a new account is added or an existing account's details are updated.

    Trigger
    Instant
    Try It
    • List
      Required
    Trigger
    Instant
    Try It
    • List
      Required
    Trigger
    Instant
    Try It

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate SendGrid on the Zapier blog

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About ActiveCampaign
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
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sendgrid logo
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About SendGrid
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems
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