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Connect ActiveCampaign and Ecwid by Lightspeed to power AI-driven automation

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Start with a template that brings ActiveCampaign and Ecwid by Lightspeed together. Build enterprise-grade automation in minutes.

Our most popular template

Add new Ecwid customers to ActiveCampaign automations
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Ecwid by Lightspeed + ActiveCampaign
Add Ecwid abandoned cart customers as ActiveCampaign contacts and add to an ActiveCampaign automation
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Ecwid by Lightspeed + ActiveCampaign
Create or update ActiveCampaign contacts for new paid orders in Ecwid by Lightspeed
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Ecwid by Lightspeed + ActiveCampaign
Manage new abandoned carts in Ecwid by Lightspeed with subscribe or unsubscribe contacts from list in ActiveCampaign
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Ecwid by Lightspeed + ActiveCampaign
Create or update ActiveCampaign contacts from new Ecwid by Lightspeed orders
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Ecwid by Lightspeed + ActiveCampaign
Create customers in Ecwid by Lightspeed for new or updated contacts in ActiveCampaign
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ActiveCampaign + Ecwid by Lightspeed

Add new Ecwid customers to ActiveCampaign automations

Ecwid by Lightspeed + ActiveCampaign

Add Ecwid abandoned cart customers as ActiveCampaign contacts and add to an ActiveCampaign automation

Ecwid by Lightspeed + ActiveCampaign

Create or update ActiveCampaign contacts for new paid orders in Ecwid by Lightspeed

Ecwid by Lightspeed + ActiveCampaign

Manage new abandoned carts in Ecwid by Lightspeed with subscribe or unsubscribe contacts from list in ActiveCampaign

Ecwid by Lightspeed + ActiveCampaign

Create or update ActiveCampaign contacts from new Ecwid by Lightspeed orders

Ecwid by Lightspeed + ActiveCampaign

Create customers in Ecwid by Lightspeed for new or updated contacts in ActiveCampaign

ActiveCampaign + Ecwid by Lightspeed

Create or update ActiveCampaign contacts for new customers in Ecwid by Lightspeed
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Ecwid by Lightspeed + ActiveCampaign
Add new paid orders from Ecwid by Lightspeed to automation in ActiveCampaign
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Ecwid by Lightspeed + ActiveCampaign

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate ActiveCampaign with Ecwid by Lightspeed - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "Create Customer" in Ecwid by Lightspeed.

You’re connected!

Zapier seamlessly connects ActiveCampaign and Ecwid by Lightspeed, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Custom Object
  Required
- Trigger Events
  Required
Trigger
Instant
Try It
- Task Type (Optional)
Trigger
Instant
Try It
Contact Joined Inbound WhatsApp Messaging Flow
Triggers when a contact sends a message that starts an inbound WhatsApp messaging flow.
Trigger
Instant
Try It
New Automation Webhook
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It

- List
  Required
Trigger
Instant
Try It
- List (Deprecated)
Trigger
Instant
Try It

New Deal Note
Triggers when a new deal note is created.
Trigger
Instant
Try It
New Deal Added or Updated
Triggers when a new deal is created or existing deal is updated.
Trigger
Instant
Try It
- List
  Required
- Importer_note
Trigger
Instant
Try It
- List
- Skip Unsubscribe Events
- Importer_note
Trigger
Instant
Try It
- Name
  Required
- Website
- Owner
Action
Write
- Account ID
- Name
  Required
- Update Only
  Required
- Account Owner
- Website
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
Action
Write
- Automation
  Required
- Automation Run
  Required
- Contact ID
  Required
Action
Write
- Contact ID
  Required
- Account ID
  Required
- Job Title
Action
Write
- Contact ID
- Contact Email
- Action
  Required
- Existing Tags
- Tags
Action
Write
- Custom Object
  Required
- Record ID
- External ID
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account ID
- Contact ID
- Description
Action
Write
- Task ID
- Title
- Deal ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- WhatsApp Phone Number
  Required
- Flow to start
  Required
- First Name
- Last Name
- Email
- External URL
- Custom properties
Action
Write
- Event Key
  Required
- Event Account ID
  Required
- Event Name
  Required
- Event Value
- Contact Email Address
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- ID
- Email Address
- Phone Number
Action
Search
- Deal Title
- Contact Email
Action
Search
- Deal Task Title
  Required
- Deal ID
Action
Search
- Template Name
Action
Search
- Customer Email
- Agreed to receive email marketing
Trigger
Polling
Try It
New Paid Order
Triggered when a new paid order is placed (with line item support).
Trigger
Polling
Try It
New Product
Triggers when a new product is created.
Trigger
Polling
Try It
- Customer's Email
  Required
- Customer's Password
- Customer group ID
- Customer's Name
Action
Write
- Email
  Required
- Payment Status
  Required
- Fulfilment Status
  Required
- Product Name
  Required
- Product Price
  Required
- Product Quantity
  Required
- Product SKU
- Product Weight
- Payment Method
- Total
- Tax
- Order Comments
- Shipping Rate
- Shipping Person Name
- Shipping Method Name
- Shipping Person Company Name
- Shipping Person Street
- Shipping Person City
- Shipping Person Country Code
- Shipping Person Postal Code
- Shipping Person State Code
- Shipping Person Phone
- Billing Person Name
- Billing Person Company Name
- Billing Person Street
- Billing Person City
- Billing Person Country Code
- Billing Person Postal Code
- Billing Person State Code
- Billing Person Phone
- Subtotal
- Payment Module
- customerTaxExempt
- customerTaxId
- customerTaxIdValid
- reversedTaxApplied
- IP Address
- Coupon Discount
- Referer Url
- Volume Discount
- Customer ID
- Hidden
- Membership Based Discount
- Total And Membership Based Discount
- Discount
- Global Referer
- Create Date
- Customer Group
- Tracking Number
- Payment Message
- External Transaction ID
- Affiliate ID
- Private Admin Notes
- Pickup Time
- Accept Marketing
- Disable All Customer Notifications
- External Fulfillment
- External Order ID
Action
Write
- Product ID
  Required
- SKU
- Name
- Quantity
- Unlimited
- Price
- Compare To Price
- Weight
- Enabled
- Description
Action
Write
- Keyword
- Name
- Email
- Group ID
- Minimum number of order a customer placed
- Maximum number of order a customer placed
- Accept Marketing
- Created From
- Created To
- Updated From
- Updated To
Action
Search
- Keyword
- SKU
- Product ID
- Enabled
Action
Search
- Keyword
- SKU Number
- Product ID
- Enabled
- Title
  Required
- Price
  Required
- Description
- Quantity
- Weight
- Unlimited
- Compare To Price
- Is Shipping Required
- Warning Limit
Action
Search or write

- Custom Object
  Required
Trigger
Instant
Try It
Contact Completed WhatsApp Messaging Flow
Triggers when a contact completes a WhatsApp messaging flow.
Trigger
Instant
Try It
New or Updated Account
Triggers when a new account is added or an existing account's details are updated.
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- Task type
Trigger
Instant
Try It
New Deal Task
Triggers when a new deal task is created.
Trigger
Instant
Try It
- Importer_note
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- Event
  Required
- Tag
Trigger
Instant
Try It
- Account ID
  Required
- Name
- Website
Action
Write
- List
- ID
- Email Address
- First Name
- Last Name
- Full Name
- Phone Number
- Tags
- Organization Name
- Job Title
Action
Write
- Automation
  Required
- Subscriber Email
  Required
Action
Write
- Email Message
  Required
- List
  Required
- Campaign Name
  Required
Action
Write
- Contact ID
  Required
- List ID
  Required
- Note
  Required
Action
Write
- Task ID
- Title
- Contact ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Contact ID
  Required
- Deal ID
  Required
- Role
Action
Write
- Deal
  Required
- Note
  Required
Action
Write
- Deal
  Required
- Title
- Value
- Currency
- Owner
- Pipeline
- Stage
- Account ID
- Contact ID
- Status
- Description
Action
Write
- Action
  Required
- List ID
  Required
- Contact ID
- Email Address
Action
Write
- WhatsApp Phone Number
  Required
- WhatsApp Template to send
  Required
Action
Write
- Name
  Required
Action
Search
- Contact Task Title
  Required
- Contact ID
Action
Search
- Title
- Contact Email
Action
Search
- Email
  Required
Action
Search
New Abandoned Cart
Triggered when a customer leaves an online store without making a purchase.
Trigger
Polling
Try It
- Payment Status
- Fulfillment Status
Trigger
Polling
Try It
- Payment Status
- Fulfillment Status
Trigger
Polling
Try It
- Payment Status
- Fulfillment Status
Trigger
Polling
Try It
- Coupon Name
  Required
- Coupon Code
  Required
- Discount
- Discount Type
- Status
- Launch Date
- Expiration Date
- Total Limit
- Uses Limit
- applicationLimit
- Order Count
- repeatCustomerOnly
- catalogLimitProducts
- catalogLimitCategories
Action
Write
- Title
  Required
- Price
  Required
- SKU Number
- Description
- Quantity
- Weight
- Enabled
- Unlimited
- Compare To Price
- Is Shipping Required
- Warning Limit
Action
Write
- Product ID
  Required
- Link on your image
  Required
Action
Write
- Keywords
- Order Number
- Vendor Order Number
- Email
- Customer ID
- Payment Status
- Fulfillment Status
- Accept Marketing
- Referer ID
- Product ID
- Coupon Code
- Total From
- Total To
- Created From
- Created To
- Updated From
- Updated To
- Payment Method
- Shipping Method
Action
Search
- Keyword
- Customer's Name
- Customer's Email
  Required
- Group ID
- Minimum number of order a customer placed
- Maximum number of order a customer placed
- Accept Marketing
- Created From
- Created To
- Updated From
- Updated To
- Customer's Password
- Customer group ID
Action
Search or write

For AI agents & developers

Use ActiveCampaign and Ecwid by Lightspeed with AI agents and code

Beyond Zap workflows. Call ActiveCampaign and Ecwid by Lightspeed actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose ActiveCampaign and Ecwid by Lightspeed actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Account
Create Customer

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger ActiveCampaign and Ecwid by Lightspeed actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* activecampaign / ecwid action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect ActiveCampaign and Ecwid by Lightspeed to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Ecwid by Lightspeed on the Zapier blog

Make work flow with AI

Level up your ActiveCampaign to Ecwid by Lightspeed integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about ActiveCampaign + Ecwid by Lightspeed integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Ecwid by Lightspeed

How do I integrate ActiveCampaign with Ecwid by Lightspeed?

To integrate ActiveCampaign with Ecwid by Lightspeed, you can use third-party automation tools like Zapier. We allow you to set up triggers in Ecwid, such as a new order or a customer update, which can automatically initiate an action in ActiveCampaign like adding a contact or updating a deal.

Can I automate email campaigns with ActiveCampaign using Ecwid data?

Yes, automating email campaigns is possible using Ecwid's triggers. For example, when a customer makes a purchase on your Ecwid store, this can trigger an action in ActiveCampaign to send out welcome emails or follow-up messages.

What types of triggers are available when integrating with Ecwid by Lightspeed?

We support a variety of triggers from Ecwid, including 'New Order', 'Updated Customer', and 'New Product'. These triggers allow you to automate tasks seamlessly in ActiveCampaign, such as updating customer information or sending order confirmation emails.

Are there any prerequisites for setting up the integration between ActiveCampaign and Ecwid?

Before setting up the integration, ensure that you have active accounts with both ActiveCampaign and Ecwid. Additionally, you'll need admin permissions to access necessary API keys and other integration settings within both platforms.

How do I manage customers across platforms after integrating ActiveCampaign with Ecwid?

Once integrated, any new customer in your Ecwid store can automatically be added to your ActiveCampaign contact list. You can manage segments based on their purchase behavior or engagement history directly from within ActiveCampaign.

What kind of actions can be automated through this integration?

With the integration setup, actions such as adding new contacts in ActiveCampaign whenever there's a new order in your Ecwid store or updating contact details when there's a customer profile change can be automated effortlessly.

Is it possible to segment contacts in ActiveCampaign based on their shopping behavior in my Ecwid store?

Yes, by utilizing triggers like 'Product Purchased' from your Ecwid store, you can create segments or tags within the ActiveCampaign platform that reflect specific buying behaviors and preferences.

About ActiveCampaign

ActiveCampaign is an autonomous marketing platform built to transform how marketers, agencies, and business owners work.

Learn moreLearn moreHelpHelp

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About Ecwid by Lightspeed

Ecwid by Lightspeed is a cloud online store builder which lets you instantly launch an online store on any website, Facebook page, or multiple sites simultaneously.

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