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ActiveCampaign
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ActiveCampaign
1. Choose trigger event
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2. Choose action
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1. Select the event
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "Create Customer" in Ecwid by Lightspeed.

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Zapier seamlessly connects ActiveCampaign and Ecwid by Lightspeed, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Custom Object
      Required
    • Trigger Events
      Required
    Trigger
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    • Task Type (Optional)
    Trigger
    Instant
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  • ActiveCampaign triggers, actions, and search
    New Automation Webhook

    Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
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    • Custom Object
      Required
    Trigger
    Instant
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  • ActiveCampaign triggers, actions, and search
    New or Updated Account

    Triggers when a new account is added or an existing account's details are updated.

    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
    Try It

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect ActiveCampaign and Ecwid by Lightspeed to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Ecwid by Lightspeed on the Zapier blog

Make work flow with AI

Level up your ActiveCampaign to Ecwid by Lightspeed integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about ActiveCampaign + Ecwid by Lightspeed integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Ecwid by Lightspeed

How do I integrate ActiveCampaign with Ecwid by Lightspeed?

To integrate ActiveCampaign with Ecwid by Lightspeed, you can use third-party automation tools like Zapier. We allow you to set up triggers in Ecwid, such as a new order or a customer update, which can automatically initiate an action in ActiveCampaign like adding a contact or updating a deal.

Can I automate email campaigns with ActiveCampaign using Ecwid data?

Yes, automating email campaigns is possible using Ecwid's triggers. For example, when a customer makes a purchase on your Ecwid store, this can trigger an action in ActiveCampaign to send out welcome emails or follow-up messages.

What types of triggers are available when integrating with Ecwid by Lightspeed?

We support a variety of triggers from Ecwid, including 'New Order', 'Updated Customer', and 'New Product'. These triggers allow you to automate tasks seamlessly in ActiveCampaign, such as updating customer information or sending order confirmation emails.

Are there any prerequisites for setting up the integration between ActiveCampaign and Ecwid?

Before setting up the integration, ensure that you have active accounts with both ActiveCampaign and Ecwid. Additionally, you'll need admin permissions to access necessary API keys and other integration settings within both platforms.

How do I manage customers across platforms after integrating ActiveCampaign with Ecwid?

Once integrated, any new customer in your Ecwid store can automatically be added to your ActiveCampaign contact list. You can manage segments based on their purchase behavior or engagement history directly from within ActiveCampaign.

What kind of actions can be automated through this integration?

With the integration setup, actions such as adding new contacts in ActiveCampaign whenever there's a new order in your Ecwid store or updating contact details when there's a customer profile change can be automated effortlessly.

Is it possible to segment contacts in ActiveCampaign based on their shopping behavior in my Ecwid store?

Yes, by utilizing triggers like 'Product Purchased' from your Ecwid store, you can create segments or tags within the ActiveCampaign platform that reflect specific buying behaviors and preferences.

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About ActiveCampaign
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
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About Ecwid by Lightspeed
Ecwid by Lightspeed is a cloud online store builder which lets you instantly launch an online store on any website, Facebook page, or multiple sites simultaneously.
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