AI for marketing & sales: An AMA with Zapier + Webflow
Thursday, September 11 at 3pm PT
There’s a lot of AI hype, but it’s starting to change how marketing and sales teams work together every day. In this live AMA, Zapier’s Head of Product Marketing, Angela Ferrante, and Webflow’s CRO, Adrian Rosenkranz, will share real-world practices from their go-to-market orgs on using automation and AI to build more seamless marketing and sales departments.
You’ll hear how Webflow uses LLMs and AI agents to assess deals, refresh marketing content 3x faster, and orchestrate personalized customer experiences. And you’ll walk away with practical tactics you can apply immediately to your own org.
Angela Ferrante
Head of Product Marketing
Zapier
Adrian Rosenkranz
Chief Revenue Officer
Webflow
What you'll get
A behind-the-scenes look at how Zapier and Webflow align marketing + sales with AI
Real examples of Zaps, agents, and orchestration workflows powering GTM efficiency
Open Q&A with Angela and Adrian on AI strategy, pitfalls, and customer-first outcomes