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Pricing

Task usage rates

Tasks are counted whenever Zapier successfully completes a unit of work for you. This spans both ways you can use Zapier: within automation and through programmatic access. Some actions cost more than one task.

Programmatic access

Access Zapier wherever you work — through MCP for AI assistants like Claude and Cursor, and SDK for developer tools and agents.

Zapier MCP

Connect an AI client to Zapier and run actions as tool calls—no Zap required.

Tool callsLets AI apps connect to Zapier tools.
2 tasks per call

SDKBeta

Call Zapier from your own stack. You host the code, we provide the platform calls.

ActionsWhen your code runs a Zapier action — through the SDK package, the CLI, or a Code by Zapier step.
Free in beta

Automation tools

A Zap workflow is made up of steps. Each successful step uses tasks.

Basic automation

Most Zap workflows are built from app actions and built-in tools. Successful steps use tasks the same way across plans.

Standard stepTrigger and action steps that connect your apps. E.g. creating a spreadsheet row when a form is submitted.
1 task per step
Zapier built-in toolsFormatter, Paths, Filters, Delay, Looping, Sub-Zaps, Digests, Zapier Manager, Storage, Tables, and Forms; these steps never use tasks.
0 tasks
Lead RouterTailored workflow that routes each lead to a team member or queue.
5 tasks per step

Code by Zapier

Run your own logic inside a Zap, so you can transform data, call APIs, and integrate systems when no off-the-shelf action fits.

Code stepCustomize your Zaps by generating code steps with AI. Describe the custom code you need in plain language and Code with AI will generate JavaScript or Python for you.
1 task per step
Extended runtimeRun custom code longer when your workflow needs more time to transform data, call APIs, or connect systems. Extended runtime is available on eligible plans and must be enabled for each code step.
1 task per 30 seconds beyond plan allowance

AI by Zapier

Use AI in your Zap to turn prompts into structured fields, with optional tools and model choices for different needs.

Model tier
Per AI stepEach time a step sends your prompt to an AI model and receives a response.
Per tool callWhen the AI model uses a tool to get information or take action. Select the model, knowledge sources, and tools that the agent has access to. The agent decides which tools to use at runtime. Each tool call is billed separately.
Standard modelsFast, low-cost models for high-volume, simple tasks like classification, extraction, and short summaries. Tool calls aren't supported on this tier.
1 task
Not available
Bring your own modelConnect your own model provider account and pay your provider directly.
1 task
1 task
Advanced modelsBalanced models with stronger reasoning for complex prompts.
3 tasks
3 tasks
Premium modelsHigher-capability models for complex analysis, deep reasoning, and advanced agent workflows.
5 tasks
5 tasks

Rates may change over time as we introduce new capabilities or update how tasks are measured.
We’ll announce any changes before they apply.

AI model tier

Zapier workflows run on a spectrum from pure determinism to full inference. The more reasoning a step requires, the more tasks it consumes.

DeterminismInference

Deterministic workflow

Every step fires in a fixed order. No AI, no branching. A ticket arrives, a reply sends, an issue creates — same path, every time.

AI step in a workflow

The path is fixed, but one step asks an AI model to draft, summarize, or extract data. The model runs once and the workflow continues.

Agentic workflow

AI decides what happens next. Instead of one fixed route, the model evaluates context — priority, sentiment, category — and branches the workflow accordingly. Multiple outcomes, one trigger.

See how it works

A prospect fills out a form on your website. Zapier instantly adds them to your CRM, alerts the appropriate sales rep, enrolls them in an email nurture sequence, and creates a follow-up task. Over the course of a day, 10 new leads complete the form.
A customer submits a support request. An AI-powered workflow analyzes the issue, determines its category and priority, routes it to the right team, and prepares the next action. During the day, 10 support tickets are received.
When a customer places an order, Zapier runs custom business logic using Code by Zapier to calculate discounts and format order data before creating an invoice, notifying fulfillment, and updating an internal system. During the day, 10 orders are received.
Sales · New lead follow-up
Support · AI ticket triage
Operations · E-commerce Orders