Sierra Interactive MCP
CRM (Customer Relationship Management)
Use Sierra Interactive MCP to take action in your AI tools
Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.
Try in any AI platformSupported actions
Create Note
Add a Note to the lead's history.
Apply Fully Automated Action Plan
Apply a Fully Automated Action Plan.
Apply Traditional Action Plan
Apply a Traditional Action Plan.
Create Lead
Create a new lead in your Sierra account.
Create Task
Add an upcoming task for the lead.
Find Lead
Find lead in your Sierra account.
Stop Fully Automated Action Plan (Lead Responded)
Stop the current fully automated action plan and count the lead as having responded to the plan.
Stop Fully Automated Action Plan (Other Reason)
Stop the current fully automated action plan without counting the lead as having responded to the plan.
Use Sierra Interactive MCP with any AI assistant
Zapier Sierra Interactive MCP lets you connect Sierra Interactive's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.
Step 1: Generate your secure MCP URL
Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.
Step 2: Choose your Zapier Actions
Customize the specific actions your AI assistant can perform within Sierra Interactive. Select and scope actions to align with your Sierra Interactive workflows.

Step 3: Connect with your tool of choice
Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.
Introducing the Zapier MCP integration
Why developers love Zapier MCP
- No need to build or host your own APIs
- Connect once, access 30,000+ Zapier actions
- Secure, scoped access by default
- Works across your favorite dev tools