Drive Revenue with Zapier and Google Ads

Send sales data from your CRM, calls, and form-fills back to Google Ads automatically—so your campaigns optimize for real revenue, not just clicks.

Plus: 2,000 free tasks/month for 6 months.

Activate free tracking now

Google Ads hero - Google Ads and other apps it can integrate with using Zapier

Advertisers who build their data strength with first-party data see an 11% average increase in incremental ROAS*

Google's algorithm can only optimize what it sees. If sales happen in your CRM, over the phone, or in-store—and you're not sending that data back—your campaigns are bidding on clicks, not customers. Zapier closes the loop automatically.

35% more ROAS. 30+ hours saved. One Zap.

"Zapier let us put a name tag on every lead from Google Ads. Now we know what actually converted—and what didn’t."

Read the full story

Google Ads river - Two customers on a laptop using Zapier

See how it works

Watch Zapier Solution Partner Vuk Stajić share just one possibility. See how to automatically add new Shopify customers to your Google Ads audience segments.

Watch the video Or read the 2-minute setup guide

Engage leads quickly

Capture ad clicks and spark instant actions. Automate follow-ups, nurture leads, and boost conversions.

Track campaigns accurately

Real-time updates on every ad click. Ensure data accuracy, optimize on the fly, and drive better decisions.

Do data management right

From ad data to actionable insights. Streamline workflows, eliminate manual tasks, and harness automated reporting.

New to tracking conversions? Start for free.

If you haven't used the Send Offline Conversions action yet, we'll give you 2,000 free tasks every month for 6 months to try it.

That's enough to push thousands of CRM deals, calls, and form submissions back to Google Ads—without touching your plan's task limit.

Start tracking conversions for free

Google Ads river - New to tracking conversions

Why automate with Google Ads and Zapier

From ad clicks to instant outreach, unlock limitless Zaps connecting Google Ads with 9,000+ apps to automate manual tasks and focus on high-impact work

Unlock effortless ad targeting with Customer Match Zaps

Sick of wasting ad dollars? Let automation do the heavy lifting—keeping your customer lists fresh and your ads hitting the right audience, right on time.

See examples of Customer Match Zaps

Google Ads river - happy customers using Zapier to improve ROI

Popular ways to close the attribution loop

Send CRM deals, form submissions, phone calls, and in-store purchases back to Google Ads—automatically.

HubSpot + Filter by Zapier + Delay by Zapier + 1 more

Try it

Google Ads + Google Sheets

Create Google Sheets rows for new Google Ads leads

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Mailchimp + Google Ads

Add emails from Mailchimp to Google Ads

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Salesforce + Google Ads

Add Salesforce Conversions to Google Ads

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Google Ads + HubSpot

Add new Leads to Hubspot

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Resources from the team at Google

Use Customer Match with Google Ads

Target your existing customers and people like them across Google Search, YouTube, and Gmail.

Set up your Customer Match audience

Zapier offline conversion imports

Zapier helps you track which ad clicks lead to offline sales (or other valuable customer actions).

Enhance your ad funnel

Export leads using Zapier

Export contact details from lead form assets to your lead management tool or CRM.

Access your data

Link Zapier in Audience Manager

Connect Zapier and Audience Manager to access, import, and create audience segments.

Read the FAQ

Start automating your Google Ads today

*Source: Google Data, Global, Measurement, April 2025 - April 2026. Based on Search campaigns bidding to conversion value.