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Tolstoy
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Tolstoy
1. Choose trigger event
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Klaviyo
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Klaviyo
2. Choose action
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1. Select the event
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Tolstoy
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Tolstoy.

Add your action

An action happens after the trigger—such as "Add Profile to List" in Klaviyo.

You’re connected!

Zapier seamlessly connects Tolstoy and Klaviyo, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Tolstoy triggers, actions, and search
    New Lead

    Triggers when a new lead is submitted.

    Trigger
    Instant
    Try It
    • Metric
    Trigger
    Polling
    Try It
    • Channel
    Trigger
    Polling
    Try It
    • Tag
      Required
    • List
      Required
    Action
    Write
    • Audience Type
    Trigger
    Polling
    Try It
    • Profile ID
      Required
    • List
      Required
    Action
    Write
    • Tag
      Required
    • Segment
      Required
    Action
    Write

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Tolstoy and Klaviyo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Klaviyo on the Zapier blog

Make work flow with AI

Level up your Tolstoy to Klaviyo integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Tolstoy + Klaviyo integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Tolstoy and Klaviyo

How can I use the Tolstoy and Klaviyo integration to build automated workflows?

You can set up automated workflows by creating triggers in Tolstoy that send subscriber information directly to Klaviyo. For instance, when someone engages with a Tolstoy video, you can trigger an action to update their profile or add them to a specific email list in Klaviyo.

What triggers from Tolstoy are available for use with Klaviyo?

The integration allows you to use various triggers such as video completions, specific button clicks, or interactions within a Tolstoy video. These actions can be used to initiate responses in Klaviyo, like updating subscriber segments or triggering email sequences.

Are there any prerequisites for connecting Tolstoy with Klaviyo?

Before integrating Tolstoy with Klaviyo, ensure you have active accounts on both platforms. Additionally, verify that you have proper admin permissions to authorize the connection between the two services.

Is it possible to customize which data fields are synced from Tolstoy to Klaviyo?

Yes, during the setup of your integration, you can select specific data fields that should sync from Tolstoy into Klaviyo. This includes custom fields gathered during user interactions, allowing highly personalized marketing actions based on viewer engagement data.

Can I track user interactions from Tolstoy videos in Klaviyo analytics?

User interactions captured via Tolstoy videos can be seamlessly synced into your Klaviyo analytics dashboard. This allows for comprehensive tracking where interaction metrics from video content complement existing email and website data insights in real-time.

How is subscriber information updated when using this integration?

When an interaction trigger is activated in a Tolstoy video—such as completing a view or clicking on a button—the subscriber's details are automatically updated in your connected Klaviyo lists and segments according to predefined rules established during setup.

What should I do if I encounter issues setting up the integration between Tolstoy and Klaviyo?

If you face challenges while setting up the integration between these platforms, check our troubleshooting guide available on both platforms’ support pages. You may also want to verify account credentials and connectivity permissions as potential sources of setup errors.

tolstoy logo
About Tolstoy
Tolstoy is a video marketing platform for lead engagement.
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About Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
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