Connect Google Business Profile and Google Workspace Admin to unlock the power of automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.

Add your action

An action happens after the trigger—such as "Add User to Group" in Google Workspace Admin.

You’re connected!

Zapier seamlessly connects Google Business Profile and Google Workspace Admin, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Account
- Location
  Required
Trigger
Instant
Try It
- Review_name
  Required
- Your Reply
  Required
Action
Write
New User
Triggers when a new user is created.
Trigger
Instant
Try It
- Group
  Required
- Email Address
  Required
- Role
- Delivery_settings
Action
Write
- Role
  Required
- User
  Required
Action
Write

- First_name
  Required
- Last_name
  Required
- Primary Email
  Required
- Password
  Required
- Change Password at Next Login?
- Organizational_unit
- Secondary Email (Home)
- Secondary Email (Work)
- Phone (Home)
- Phone (Work)
- Address (Home)
- Address (Work)
- Alternate Email Addresses (Email Aliases)
- Employee ID
- Job_title
- Type of Employee
- Manager's Email
- Department
- Cost_center
- Building ID
- Floor_name
- Floor_section
- Recovery Information - Email
- Recovery Information - Phone
Action
Write
- Role
  Required
- User
  Required
Action
Write

- User Email
  Required
- Product
  Required
Action
Write
- User Key
  Required
- Primary Email
- First Name
- Last Name
- Email (Home)
- Address (Home)
- Phone (Home)
- Phone (Mobile)
- Phone (Work)
- Organizational Unit
- Job Title
- Type of Employee
- Department
- Cost Center
Action
Write
- Email Address
  Required
Action
Search

- Location
  Required
- Summary
  Required
- Topic Type
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
Updated User
Triggers when an existing user is updated.
Trigger
Instant
Try It
- User Email
  Required
- Product
  Required
Action
Write
- Group Email
  Required
- Group Name
- Group Description
Action
Write
- User
  Required
Action
Write
- Group
  Required
- Email Address
  Required
Action
Write
- User
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Email Address
  Required
Action
Search

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Google Business Profile and Google Workspace Admin to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Google Business Profile on the Zapier blog

Make work flow with AI

Level up your Google Business Profile to Google Workspace Admin integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Google Business Profile + Google Workspace Admin integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Google Workspace Admin

How do I integrate Google Business Profile with Google Workspace Admin?

To integrate Google Business Profile with Google Workspace Admin, you would typically use Zapier to set up automation workflows, known as Zaps. These Zaps use triggers and actions: when a trigger event occurs in Google Business Profile, an action can be automatically executed within Google Workspace Admin.

What is a trigger in the context of integrating these services?

A trigger is an event in your Google Business Profile that starts a Zap. For example, a new review on your business profile could act as a trigger that causes an action within Google Workspace Admin, like sending a notification email to the admin team.

Can I automatically sync information between Google Business Profile and my company's directory in Google Workspace Admin?

Yes, by setting up the appropriate Zaps, changes to your Google Business Profile—such as new operating hours or contact information—can trigger updates in your company's directory managed through Google Workspace Admin.

Are there pre-made templates for integrating these two services?

Yes, we offer various pre-made Zap templates for common workflows between Google Business Profile and Google Workspace Admin which you can customize according to your needs. These templates often include typical trigger-action combinations.

What kind of actions can be performed in Google Workspace Admin following a trigger from the business profile?

Actions can include adding information to internal company directories, updating spreadsheets for tracking purposes, or sending notifications to relevant teams within the organization based on events occurring in your business profile.

Can I track changes made via integrations between these two platforms?

Yes, all activities performed by Zaps can be logged and tracked. You can see when triggers fired and what actions were taken inside your Zapier dashboard for detailed monitoring.

Do I need any special permissions to set up these integrations?

You will need administrative access or permissions within both your Google Business Profile and Google Workspace Admin accounts to set up integrations effectively. Access ensures that triggers can activate needed actions without security barriers.

About Google Business Profile

Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.

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About Google Workspace Admin

Google Workspace Admin lets you manage the Users, Groups, Roles, and more for your Google Workspace.