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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Account" from Variance.

Add your action

An action happens after the trigger—such as "Create or Update a Person" in Customer.io.

You’re connected!

Zapier seamlessly connects Variance and Customer.io, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Account
Triggers when a new account is created.
Trigger
Instant
Try It
- Account property
  Required
Trigger
Instant
Try It
- Contact tag
  Required
Trigger
Instant
Try It
- Stream
  Required
Trigger
Instant
Try It
- Account
  Required
- Properties
  Required
Action
Write

- Contact
  Required
- Account
- Properties
Action
Write
- Contact
  Required
- Event Type
  Required
- Occurred at
- Properties
Action
Write

- Account Search
  Required
Action
Search
- Account Search
  Required
Action
Search
- Contact Search
  Required
Action
Search
- Contact Search
  Required
Action
Search
- Account Search
  Required
- Account name
  Required
- Account domain
- External Account ID
- Properties
Action
Search or write
- Id
  Required
- Email Address
- Attributes
Action
Write
- Id
  Required
- Event Name
  Required
- Event Data
Action
Write

- Account tag
  Required
Trigger
Instant
Try It
New Contact
Triggers when a new contact is created.
Trigger
Instant
Try It
- Contact property
  Required
Trigger
Instant
Try It
- Account name
  Required
- Account domain
- External Account ID
- Properties
Action
Write
- Contact email
- External Contact ID
- Contact name
- Account
- Properties
Action
Write
- Account
  Required
- Event Type
  Required
- Occurred at
- Properties
Action
Write
- Account
Action
Search
- Account Account Search
  Required
Action
Search
- Contact
  Required
Action
Search
- Account Contact Search
  Required
Action
Search
- Stream Search
  Required
Action
Search
- Contact Search
  Required
- Contact email
- External Contact ID
- Contact name
- Account
- Properties
Action
Search or write
- Anonymous Event Name
  Required
- Anonymous ID
  Required
- Anonymous Event Data
Action
Write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Variance and Customer.io to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Customer.io on the Zapier blog

Make work flow with AI

Level up your Variance to Customer.io integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Variance

Variance hooks into your customer data and makes it easy to access growth signals across product, marketing, and sales.

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Related categories

Productivity

About Customer.io

With Customer.io you can send email, SMS, and push based on what people do or don't do in your app.

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