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How Zapier works

Zapier makes it easy to integrate Clio with Google Ads - no code necessary. See how you can get setup in minutes.

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Clio
Clio logo
Clio
1. Choose trigger event
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Google Ads
Google Ads logo
Google Ads
2. Choose action
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1. Select the event
Setup
Test
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Clio
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Activity" from Clio.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.

You’re connected!

Zapier seamlessly connects Clio and Google Ads, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Clio triggers, actions, and search
    New Activity

    Triggers when a new activity is created.

    Trigger
    Instant
    Try It
  • Clio triggers, actions, and search
    Bill State Updated

    Triggers when the state of a bill has changed.

    Trigger
    Instant
    Try It
  • Clio triggers, actions, and search
    New Communication

    Triggers when a new communication is created.

    Trigger
    Instant
    Try It
  • Clio triggers, actions, and search
    New Calendar Entry

    Triggers when a new calendar entry is created.

    Trigger
    Instant
    Try It
    • Contact Type
    Trigger
    Instant
    Try It

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Customers have created over 25 million Zaps on the platform

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Connect Clio and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your Clio to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Clio + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Clio and Google Ads

What are the prerequisites for integrating Clio with Google Ads?

To integrate Clio with Google Ads, ensure you have active accounts on both platforms and have administrative access. Additionally, our integration utilizes Zapier as a middleware, so you'll need a Zapier account to set up the necessary triggers and actions for automation.

How can I track Google Ads lead information in Clio?

By setting up a trigger in Zapier when new leads are captured in Google Ads, we can automatically create a new contact or matter in Clio. This ensures all lead information is recorded seamlessly without manual data entry.

Can specific Google Ads campaign data be tracked within Clio?

Yes, you can configure Zapier to trigger based on specific events or criteria within your Google Ads campaigns. For example, you could set up an action that logs details of conversions from particular campaigns directly into Clio.

Is it possible to trigger Clio workflows from Google Ads activity?

Absolutely. Using triggers in Zapier, you can initiate Clio workflows based on certain activities within your Google Ads account, such as when a new lead form is submitted or a specified conversion event occurs.

How secure is the integration between Clio and Google Ads?

The integration uses Zapier as a secure intermediary platform that applies robust encryption protocols to ensure data is safely transferred between Clio and Google Ads, upholding our commitment to data security standards.

What types of data from Google Ads can be integrated into Clio?

You can integrate various types of data including but not limited to click-through rates (CTR), conversion statistics, ad performance metrics, and lead details from your Google Ads account directly into designated areas within Clio through specific actions.

Are there any limitations when integrating complex workflows between Clio and Google Ads?

While most standard operations work seamlessly through Zapier's platform, extremely complex workflows may require custom scripting or advanced configurations. It's advisable to test integrations thoroughly or consult our support for intricate setup requirements.

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About Clio
Clio is a practice management platform that helps lawyers work more efficiently by making it easy to do tasks like tracking time, managing matters, and generating invoices.
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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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