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Zapier makes it easy to integrate ActiveCampaign with Trustpilot - no code necessary. See how you can get setup in minutes.

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ActiveCampaign
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ActiveCampaign
1. Choose trigger event
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Trustpilot
2. Choose action
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1. Select the event
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ActiveCampaign
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "Create Invitation" in Trustpilot.

You’re connected!

Zapier seamlessly connects ActiveCampaign and Trustpilot, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Custom Object
      Required
    • Trigger Events
      Required
    Trigger
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    • Task Type (Optional)
    Trigger
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  • ActiveCampaign triggers, actions, and search
    New Automation Webhook

    Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
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    • Custom Object
      Required
    Trigger
    Instant
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  • ActiveCampaign triggers, actions, and search
    New or Updated Account

    Triggers when a new account is added or an existing account's details are updated.

    Trigger
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    • List
      Required
    Trigger
    Instant
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    • List
      Required
    Trigger
    Instant
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Practical ways you can use ActiveCampaign and Trustpilot

Automatically request customer reviews for new deals

Whenever a new deal is marked as 'won' in ActiveCampaign, Zapier can automatically send a Trustpilot review invitation to the customer. This ensures you consistently gather customer feedback, helping you maintain or improve your online reputation. Reduces manual follow-ups and increases the chances of collecting more reviews.

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Track Trustpilot feedback in ActiveCampaign

Zapier can automatically create or update a contact in ActiveCampaign when a review is submitted on Trustpilot. This helps IT teams ensure data synchronization between platforms and minimizes the need for manual data entry, providing a unified view of customer interactions.

IT
Send Trustpilot review links to segmented email lists

When a contact is added to a specific list in ActiveCampaign (e.g., a list targeting recent purchasers), Zapier can trigger a Trustpilot review invitation. This automation ensures timely engagement and helps improve review collection rates. It also eases the workload for marketing teams by eliminating manual review outreach.

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Learn how to automate ActiveCampaign on the Zapier blog

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Frequently Asked Questions about ActiveCampaign + Trustpilot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Trustpilot

What is needed to start the integration between ActiveCampaign and Trustpilot?

To begin integrating ActiveCampaign with Trustpilot, you need to have active accounts on both platforms. Additionally, access to our integration platform is necessary to set up triggers such as receiving a new review on Trustpilot or updating contacts in ActiveCampaign.

How can I trigger automated emails from ActiveCampaign based on Trustpilot reviews?

You can set triggers in our integration platform so that when you receive a new review on Trustpilot, an automation in ActiveCampaign starts. This could be as simple as sending a thank you email or requesting additional feedback from the reviewer.

Can I segment my contacts in ActiveCampaign based on their interactions with Trustpilot reviews?

Yes, using our integration, you can create segments in ActiveCampaign that categorize your contacts based on their engagement with Trustpilot reviews, such as leaving a review or responding to them.

Is it possible to update customer contact information in ActiveCampaign when changes are noted through Trustpilot?

Certainly! Our integration allows for actions where if there’s an update or change detected on a customer’s profile via a review on Trustpilot, it automatically updates their contact details in ActiveCampaign.

How do we track which product reviews correlate with specific email campaigns using this integration?

You can configure actions where each time a product review is received via Trustpilot, it's tagged or noted within specific email campaigns in ActiveCampaign. This helps in tracking response rates and engagement levels associated with different products.

Does the integration support sending out requests for reviews after purchase directly through ActiveCampaign?

Yes, after a purchase event is triggered within ActiveCampaign, you can automate requests for reviews to be sent directly through our platform. This keeps communication consistent and timely with your customers post-purchase.

Are there any limitations regarding the type of triggers we can use between these two platforms?

While most standard trigger events are supported—such as new reviews or contact updates—complex workflows involving multiple conditional paths might require custom setup. It's recommended to consult with our support team for such configurations.

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About ActiveCampaign
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
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About Trustpilot
Trustpilot is the world's most powerful review platform, helping your business collect and easily manage customer reviews. Trustpilot gives people a place to share and discover reviews of businesses, while giving every business the tools to turn consumer feedback into business results.
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