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Most small businesses already use AI to write a post or draft a reply. The work after that still lands on the owner: publishing the post, sending the reply, logging the lead, and checking what worked.

Meta Muse can now handle that part too. With Zapier MCP connected, Muse can take actions in 9,000+ apps, so the work happens in the tools your business already uses. Muse checks with you before anything goes out.

A home services company with three locations, for example, might run Facebook ads in each city and keep every lead in a CRM. When a homeowner asks for a quote, Muse writes a personal reply with a booking link, and Zapier sends it and logs the lead for the right location. Nobody waits until tomorrow for an answer.

Join Keilani Collins, Product Marketing Manager at Meta, and Andrew Kordampalos, Senior Engineer, Frontend at Zapier, for a look at what Muse can do for a small business and a live setup of Zapier MCP in the Muse app. They'll connect the two, build four workflows, and show you how to adapt them to your business.