Prouver le retour sur investissement de l’automatisation de l’IA pour GTM
Jeudi, novembre 19
12 PM ET
Demandez une place À ceci voici un atelier en direct et pratique pour GTM Managers and Directors about how to scope and prioritize high-ROI AI automation opportunities on your team.
If you lead GTM teams who are putting AI to work, you know how hard it is to show value. ChatGPT or Claude usage isn't nearly enough.
You need something tangible that you can point to that says, "here's how we use AI and here's how it impacts the business." AI alone can't figure this out for you because only you are intimately familiar with the work, processes, tools, and people that give real value to your business.
In this workshop, we'll guide you as you do the work to identify the highest value AI opportunities for your team using the exact framework Zapier uses with it's actual enterprise customers.
You’ll leave with a ranked list of AI automation opportunities for your GTM team, their potential value and effort to build, and a clear next step.
You'll be live in a private group working in a 60-minute sprint. Be ready to discuss and participate.
If you're interested, consider requesting a seat and we'll reach out if you're selected.
I've spent the last ten years deeply embedded in improving the way teams get work done. While we all thought AI might be the silver bullet to our problems, the truth is that it's like any other tool. We won't know how to apply it until we do the hard work of understanding value as it relates to our work, our teams, and our business.
In this workshop, you bring your context and I'll guide you through uncovering value.
—Bryce Vernon, AI Marketing Manager and workshop guide
Who this is for
GTM Managers and Directors who want to show tangible impact from AI to their leadership teams, who are familiar with the specifics of their team's most important workflows, and are hungry to put in the hard work and actively participate in a workshop (willing to engage, non-distracted).
What you'll walk away with
You'll have a ranked list of AI automation opportunities along with the value they drive and the effort they take to build. You'll learn how to spot opportunities, what impact AI brings to a business, and how to evaluate costs.
What the workshop looks like
We'll spend 60 minutes together on a very tight schedule. The agenda:
Core idea
Breakouts
Identifying value
Individual sprint
Breakouts
Finding opportunities
Individual sprint
Group share
Prioritizing by impact x effort
Identify next action
What this is NOT
This is not a passive webinar.
This is not a sales conversation.
This is not a done-for-you workshop.
This is not a private consultation call.
This is not a build-a-long Zapier workshop (we will not get into the product at all).
How to prepare
The success of the workshop depends on how prepared you are beforehand with the knowledge and context of your teams workflows and challenges along with a willingness to learn and apply new frameworks for evaluating AI.
While not required, we've made the framework publicly available to you if you want to be ahead of the curve.
Access the framework: Estimating the Value of AI Automation: Zapier's ROI framework