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Connect Google BigQuery and Facebook Custom Audiences to unlock the power of automation

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Google BigQuery
Google BigQuery logo
Google BigQuery
1. Choose trigger event
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Facebook Custom Audiences
Facebook Custom Audiences logo
Facebook Custom Audiences
2. Choose action
Google BigQuery logo
1. Select the event
Setup
Test
Google BigQuery logo
Google BigQuery
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Query Job Completed (With Row Data)" from Google BigQuery.

Add your action

An action happens after the trigger—such as "Create Custom Audience" in Facebook Custom Audiences.

You’re connected!

Zapier seamlessly connects Google BigQuery and Facebook Custom Audiences, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Project
      Required
    • Dataset
    • Table
    Trigger
    Polling
    Try It
    • Project ID
      Required
    • Job ID
      Required
    • Location
      Required
    Trigger
    Polling
    Try It
    • Project
      Required
    • Dataset
      Required
    • Table
      Required
    Action
    Write
    • Project ID
      Required
    • Dataset
      Required
    • Table
      Required
    • Where Column
      Required
    • Where Value
      Required
    Action
    Write
    • Project ID
      Required
    • Dataset
      Required
    • Table
      Required
    • Sort By Column
      Required
    • Unique Column
      Required
    Trigger
    Polling
    Try It
    • Project ID
      Required
    • Dataset
      Required
    • Table
      Required
    • Unique Column
      Required
    • IS Operator
    Trigger
    Polling
    Try It
    • Project
      Required
    • Dataset
      Required
    • Table
      Required
    Action
    Write
    • Project ID
      Required
    • Dataset
      Required
    • Table
      Required
    • Rows
      Required
    • Skip Invalid Rows
    • Ignore Unknown Values
    Action
    Write

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Connect Google BigQuery and Facebook Custom Audiences to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
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Learn how to automate Google BigQuery on the Zapier blog

Make work flow with AI

Level up your Google BigQuery to Facebook Custom Audiences integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google BigQuery + Facebook Custom Audiences integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google BigQuery and Facebook Custom Audiences

How can I set up a Google BigQuery trigger to sync data with Facebook Custom Audiences?

To set up a Google BigQuery trigger, you need to configure your integration platform to monitor changes in your BigQuery dataset. This could be based on new rows or updates in the table. Once triggered, the integration will send this data to Facebook Custom Audiences, typically by creating or updating audience lists based on specified fields.

What types of actions can be initiated in Facebook Custom Audiences through a Google BigQuery integration?

When integrating with Google BigQuery, actions such as creating new audience segments, updating existing audiences with new user information, or removing users from audiences can be initiated. These actions are generally determined by the data changes detected in your BigQuery datasets.

Is it possible to automate updates from Google BigQuery into Facebook Custom Audiences?

Yes, automation is possible. You can set triggers within your integration platform that automatically update Facebook Custom Audiences whenever there are changes in your Google BigQuery dataset. This ensures that your audiences are always current without manual intervention.

Can I filter which data gets sent from Google BigQuery to Facebook Custom Audiences?

Absolutely, you can define filters within your trigger settings in the integration platform. This allows you to specify which datasets or specific conditions need to be met for data to be sent from Google BigQuery to Facebook Custom Audiences.

What are some common errors encountered when linking Google BigQuery with Facebook Custom Audiences?

Common errors include authentication issues between platforms, incorrect mapping of data fields leading to failed updates in audience lists, and quota limitations imposed by either service affecting how much data can be processed per operation.

How do we ensure that our customer data privacy is maintained during the integration process between Google BigQuery and Facebook Custom Audiences?

We ensure customer data privacy by employing encryption during data transfer and adhering strictly to compliance standards like GDPR. Our systems also support anonymization processes where necessary before any customer information is exchanged between platforms.

What troubleshooting steps should I take if my data isn’t syncing correctly between Google BigQuery and Facebook Custom Audiences?

First, verify your authentication credentials for both platforms. Check that triggers and actions are correctly configured and that there are no mismatches in field mapping. It's also prudent to review any error logs provided by the integration platform for specific issues related to syncing failures.

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About Google BigQuery
BigQuery is Google's serverless and highly scalable enterprise data warehouse, designed to make all your data analysts productive.
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About Facebook Custom Audiences
Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.
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