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Connect Google Business Profile and Trustpilot to unlock the power of automation

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Zapier makes it easy to integrate Google Business Profile with Trustpilot - no code necessary. See how you can get setup in minutes.

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Google Business Profile logo
Google Business Profile
Google Business Profile logo
Google Business Profile
1. Choose trigger event
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Trustpilot
Trustpilot logo
Trustpilot
2. Choose action
Google Business Profile logo
1. Select the event
Setup
Test
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Google Business Profile
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.

Add your action

An action happens after the trigger—such as "Create Invitation" in Trustpilot.

You’re connected!

Zapier seamlessly connects Google Business Profile and Trustpilot, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Account
    • Location
      Required
    Trigger
    Instant
    Try It
    • Review_name
      Required
    • Your Reply
      Required
    Action
    Write
    • Domain
      Required
    • Email Template for Invitations
      Required
    • Trustpilot Site
      Required
    • Sender Name
      Required
    • Sender E-Mail
      Required
    • Reply to E-Mail
      Required
    • Preferred Sent Time
      Required
    • Recipient Name
      Required
    • Recipient E-Mail Address
      Required
    • Reference Id
      Required
    Action
    Write
    • Location
      Required
    • Summary
      Required
    • Topic Type
      Required
    Action
    Write
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write

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25m

Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Google Business Profile and Trustpilot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Google Business Profile on the Zapier blog

Make work flow with AI

Level up your Google Business Profile to Trustpilot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Business Profile + Trustpilot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Trustpilot

How do I connect my Google Business Profile to Trustpilot using Zapier?

To connect your Google Business Profile to Trustpilot with us, start by creating a Zap. You can choose triggers such as 'New Review in Google My Business' and set an action like 'Create New Review Invitation' in Trustpilot. This helps in automating the review request process based on new activities on your profile.

Can I automate review requests from Google My Business to Trustpilot?

Yes, you can automate review requests by setting up a trigger in your Zap for new reviews received on Google Business Profile. This trigger activates an action to send a review invitation through Trustpilot.

What triggers are available for Google Business Profile within Zapier integrations?

Currently, you can use triggers like 'New Review', which initiates automation when a fresh review is posted on your Google Business Profile. These triggers are essential to begin any automated task flow with Trustpilot.

What kind of actions can be performed in Trustpilot using Zapier?

With our service, you can perform actions such as sending out automated invitations for reviews on Trustpilot or updating your existing records whenever there's a new interaction based on the configured triggers from Google My Business.

Is it possible to update my business information on Trustpilot through Zapier?

Currently, we focus mainly on automating reviews and invitations. Updating business information directly through our platform hasn't been incorporated yet for integration between these services.

How do I troubleshoot if the Zap between GMB and Trustpilot isn't working correctly?

If your integration isn't working, ensure that both accounts are correctly linked in your Zap settings and that all permissions have been granted. Also, check that the correct trigger and action events are selected without errors in their setup.

Are there limits to how many reviews or invitations can be processed between GMB and Trustpilot using Zapier?

The limits depend mainly on the plan you are subscribed to with us as well as limitations from Google My Business and Trustpilot APIs. It's important to check current thresholds during setup for seamless operation.

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About Google Business Profile
Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.
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About Trustpilot
Trustpilot is the world's most powerful review platform, helping your business collect and easily manage customer reviews. Trustpilot gives people a place to share and discover reviews of businesses, while giving every business the tools to turn consumer feedback into business results.
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