Connect Luma and Facebook Conversions to unlock the power of automation
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Set up your first integration
Quickly connect Luma to Facebook Conversions with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Luma with Facebook Conversions - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Calendar Person Subscribed" from Luma.
Add your action
An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.
You’re connected!
Zapier seamlessly connects Luma and Facebook Conversions, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Calendar Person Subscribed
Triggers when someone subscribes a calendar
Try ItTriggerInstant - Event Updated
Triggers when an event is updated
Try ItTriggerInstant - Guest Updated
Triggers when a guest's approval status changes, when they're checked in, or when they update their registration
Try ItTriggerInstant - Send Funnel Event
Publish lead updates from your funnel.
ActionWrite
- Event Created
Triggers when a new event is created
Try ItTriggerInstant - Guest Registered
Triggers when a new guest registers for an event (fires once even if guest has multiple tickets)
Try ItTriggerInstant - Ticket Registered
Triggers for each individual ticket when a guest registers (fires multiple times if guest buys multiple tickets)
Try ItTriggerInstant - Send Lead Event
Publish lead events to Conversions API
ActionWrite
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Practical ways you can use Luma and Facebook Conversions
Track event engagement for targeted ads
When guests join or update their registration for Luma events, Zapier will trigger Facebook Conversions to send these engagement activities (like registrations or updates) as funnel events. This helps you create tailored, high-performing Facebook ads by linking event participation insights directly into your ad strategy.
Business OwnerSync event data with Facebook ads
When a new Luma event is created, Zapier will automatically send it to Facebook Conversions as a custom dataset. This ensures marketing teams can align their ad campaigns with upcoming events by leveraging data integration and improving audience targeting.
Marketing & Marketing OpsLearn how to automate Facebook Conversions on the Zapier blog
Frequently Asked Questions about Luma + Facebook Conversions integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Luma and Facebook Conversions
How do I connect Luma with Facebook Conversions?
To connect Luma with Facebook Conversions, you'll need to create a Zap using our platform. Start by selecting Luma as the trigger app and choose an event, such as "New Event Created" in Luma. Then, select Facebook Conversions as the action app and define an action like "Send Conversion Event". Follow the prompts to authenticate both accounts and map the necessary fields.
What kind of triggers can I set up in Luma for Facebook Conversions?
In Luma, you can set up triggers such as 'New Event Created', 'Event Updated', or 'New Attendee Registered'. These triggers will initiate actions in Facebook Conversions, allowing you to automatically record conversion events when any of these activities occur in your Luma account.
Do I need any technical knowledge to set up the integration between Luma and Facebook Conversions?
No technical knowledge is required to set up this integration. Our platform offers an intuitive interface that guides you through creating Zaps with simple point-and-click steps. You'll be able to establish a connection using pre-defined triggers and actions without needing to code.
Can I use custom fields from Luma in my Facebook Conversions actions?
Yes, custom fields from your Luma events can be mapped to actions in Facebook Conversions. During the setup of your Zap, you'll have the opportunity to match data from custom fields directly into appropriate fields within your Facebook Conversion events.
How frequently does data sync between Luma and Facebook Conversions?
Data sync time between Luma and Facebook Conversions depends on your Zapier plan. With a free plan, tasks run every 15 minutes; however, paid plans offer more frequent syncing intervals which can go down to every 1 minute for real-time data processing.
What should I do if my Zap between Luma and Facebook Conversions isn't working?
First, ensure both accounts are correctly authenticated within our platform. Check that all trigger data from Luma is correctly mapped to corresponding fields in Facebook Conversions. If issues persist, consult our troubleshooting guide or contact support for further assistance.
Can I set up multiple Zaps for different events between Luma and Facebook Conversions?
Absolutely! You can create multiple Zaps catering to various needs by selecting different triggers from Luma—such as new event creation or attendee registration—and associating them with respective actions in Facebook Conversions.
