SeatGeek fast facts
SeatGeek is a ticket search engine that makes finding tickets to live entertainment a cinch. The company sells tickets across a variety of entertainment categories. Information about these sales is then analyzed internally so SeatGeek can develop rich business insights.
Who: A ticket search and sales platform with over 400 employees
Where: New York City, NY
Automated: A scalable financial reporting process that allowed them to do deeper analysis
Apps used: Looker, Salesforce, Asana, and Google Sheets
The challenge: Building a scalable financial reporting workflow
As SeatGeek grew, teams within the company began using a wider range of apps to store financial data—making it harder and more time-consuming to compile this information for analysis. SeatGeek wanted to minimize the need to copy-and-paste or import-export this data between apps so employees could spend more time developing deep business insights.
The company knew automation would be key to solving this problem. But they also needed an automation tool that offered robust security and user management features, so they could centrally manage any workflows built by SeatGeek employees.
"Automation is a key focus for us as a lean startup. A top priority is minimizing the human touches involved in our data workflows to reduce errors and make them faster and more efficient."
Sr. Director of Corporate Finance, SeatGeek
The solution
Automatically moving data from many apps into Google Sheets
With Zapier, SeatGeek can pull data from apps like Looker, Salesforce, and Asana into a single Google Sheet—no manual work required.
As more employees began to use Zapier to move information between apps, SeatGeek upgraded to a Zapier for Companies plan so they could have access to advanced security and management features. These tools simplify how SeakGeek shares information with newly onboarded employees and allows for a seamless transition of Zap ownership when offboarding.
"Security has always been an important consideration for us at SeatGeek. With Zapier for Companies, we can use SSO to easily onboard and offboard Zapier users across our company."
Teddy Collins, Sr. Director of Corporate Finance, SeatGeek
The result: 40 hours of work saved every week
By automatically compiling SeatGeek’s financial data in one place, Zapier does the work of one full-time employee.
SeatGeek saves 40 hours per week on data consolidation and analysis.
Company account features like single sign-on (SSO) and account consolidation keep data safe.
Employees can focus on higher-value collaborative work.
Teams can generate more robust financial analyses at scale.
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