New for our Mailchimp integration: Create Custom Events
Mailchimp is an email marketing tool that lets you easily share your ideas—and then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails. Power up your marketing even more by using Zapier to connect Mailchimp with 1,500+ other apps.
An update to Mailchimp's Zapier integration includes a new action: Create Custom Event. You can now have a custom Event created in Mailchimp based on activity that happens elsewhere. For example, let's say you want Mailchimp to track as an event when an existing subscriber purchases something on your eCommerce site. Zapier will make sure the purchase information is noted in the Activity Feed within Mailchimp. With this new integration, you'll be able to find the most important information about your subscribers in one place, giving you needed insight as you plan your next campaigns.
→ Automate your email newsletters with Zapier's Mailchimp integrations.
About the Author
Janine Anderson is Zapier's managing editor of content marketing. You can often find her reading, writing or knitting. She lives in Racine, Wis., and is happiest when she is at the Lake Michigan shoreline.