New Integration: Email Marketing Automation Made Simple with ActiveTrail

Following up with your customers and leads in a personal way shouldn’t be a time suck. With hundreds, thousands, or more contacts in your directory, sending perfectly tailored and timed messages can seem daunting.

But with the an email marketing tool like ActiveTrail, emailing your contacts is a breeze. Create campaigns using their pre-built templates, or use your own. Reach customers across multiple channels, including SMS campaigns, social media integration, landing pages with signup forms and more. Automate your email marketing for better results through autoresponders, subject and content personalization, conditional email delivery for different groups of contacts. Never miss an opportunity to follow up again!

Now that ActiveTrail integrates with 750+ web tools via Zapier, you can automate your email marketing workflows. Set up Zaps that automatically subscribe new customers or leads in ActiveTrail, and get notified when new leads are created in ActiveTrail. This Zapier + ActiveTrail integration takes the frustration out of email marketing and gives you the peace of mind that you are always communicating with your leads and customers.

How ActiveTrail Works with Zapier

Triggers

• Contact Unsubscribes: Triggers when a contact unsubscribes from receiving further emails.
• Contact Removed From Group: Triggers when a contact is removed from a group (any group).
• Updated Contact: Triggers when a contact record in ActiveTrail is updated via the API (status or details).
• Contact Added to Group: Triggers when a contact is added to a group (any group).

Search

• Find Group: Find a group matching the submitted search text.

Actions

• Add Contact to Group: Add a new or an existing contact to a specific group (The new contact will be created if not already exists).
• Create/Update Contact: Creates a new contact or updates a contact if a contact already exists.
• Remove Contact From Group: Removes a contact (passed as a parameter via the API) from a specific group (specified by the creator of the Zap).

Automation Inspiration

Get started with these sample Zaps:

Subscribe Paying Customers as Contacts in ActiveTrail

Subscribe New Leads as Contacts in ActiveTrail

How to Automate ActiveTrail with Zapier

1. Sign up for a ActiveTrail free trial, and make sure you have a Zapier account

2. Try some pre-made ActiveTrail integrations and learn more about how ActiveTrail works with Zapier

3. Check out our ActiveTrail help documentation for details on connecting your account and setting up your first Zap

4. Or login and build a custom workflow with ActiveTrail and Zapier

New to Zapier? It's a tool that helps anyone connect apps and automate workflows - without any complicated code. Sign up for free to use ActiveTrail with Zapier.