New Integration: Improve Ad Targeting, Measurement, and Cost-Efficiency with Facebook Offline Conversions

Jose Proenca
Jose Proenca / October 25, 2017

You’re probably using a wide variety of apps to capture leads and close deals. Wouldn’t it be great if you could use all of that data to drive your ad campaigns on Facebook?

When you use the Facebook Offline Conversion solution with Zapier, you can send conversion data from your other apps—like email opens, or ecommerce store purchases—back to Facebook. This results in multiple benefits: better measurement, improved targeting, and smarter spending based on offline reporting.

For example, if your new leads are captured into Pipedrive:

Your sales team can then go out, pitch to the new prospects, and then log all conversions right back into Facebook to keep improving your ad targeting:

By matching conversion data from these touch points to your ad reporting, you can optimize Facebook ad campaigns based on actions taken outside of Facebook—in real life or online. Plus, you can better understand the effectiveness of your advertising campaigns across all objectives on Facebook, Instagram, and the Audience Network.

This information helps you know which subscribers see your ads, improve ad targeting by using your best customers to customize your audiences, and focus your investment on only the ads that are truly engaging—making your campaigns better with every win.

How Facebook Offline Conversions Works With Zapier


  • Send Offline Event: Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

Automation Inspiration

Get started with these sample Zaps:

Log Conversions From Your Email Campaigns to Facebook

Record New Form, File, And Spreadsheet Submissions as Offline Conversion Events

Send Conversions from Your Online Store to Facebook

How To Automate Facebook Offline Conversions With Zapier

  1. Create a Facebook Ad account and a Facebook Business Manager account, and make sure you have a Zapier account

  2. Try some pre-made Facebook Offline Conversions integrations and learn more about how Facebook Offline Conversions works with Zapier

  3. Check out our Facebook Offline Conversions help documentation for details on connecting your account and setting up your first Zap, or check out the Facebook Offline Conversions help video

  4. Or login and build a custom workflow with Facebook Offline Conversions and Zapier