Facebook Offline Conversions

Facebook Offline Conversions Integrations

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Facebook Offline Conversions Integration Details

Launched on Zapier April 1, 2017

Zapier combines Triggers (like "New Subscriber") and Actions (like "Send Offline Event") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following Facebook Offline Conversions Triggers, Searches, and Actions are supported by Zapier:

Send Offline Event

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

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With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .