[Create FB Business Account if you don't have one](https://business.facebook.com).

The date and time of conversion. If left blank, defaults to run time of zap.

At least one of the personally identifiable information is required for zap to work properly.

Should be a two-letter code for [U.S states](https://en.wikipedia.org/wiki/Federal_Information_Processing_Standard_state_code#FIPS_state_codes) or [Canadian provinces](https://en.wikipedia.org/wiki/Canadian_postal_abbreviations_for_provinces_and_territories#Names_and_abbreviations).

Should be one of the two-letter country codes defined [here](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2#Officially_assigned_code_elements).

[Needs to be ISO 4217 currency code](https://en.wikipedia.org/wiki/ISO_4217).

The status from your CRM (et al) system; gets added to `custom_data` as `lifecycle_stage_name`.

Processing options you would like to enable for a specific event. Learn more about Data Processing Options [here](https://developers.facebook.com/docs/marketing-apis/data-processing-options).

A country to associate with the data processing option.

A state that you want to associate to this data processing option.

By using this app, you confirm that your use is in accordance with the Facebook Business Tools Terms available [here](https://www.facebook.com/legal/technology_terms).

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.

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