[Create FB Business Account if you don't have one](https://business.facebook.com).

The date and time of conversion. If left blank, defaults to run time of zap.

At least one of the personally identifiable information is required for zap to work properly.

Should be a two-letter code for [U.S states](https://en.wikipedia.org/wiki/Federal_Information_Processing_Standard_state_code#FIPS_state_codes) or [Canadian provinces](https://en.wikipedia.org/wiki/Canadian_postal_abbreviations_for_provinces_and_territories#Names_and_abbreviations).

Should be one of the two-letter country codes defined [here](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2#Officially_assigned_code_elements).

[Needs to be ISO 4217 currency code](https://en.wikipedia.org/wiki/ISO_4217).

The status from your CRM (et al) system; gets added to `custom_data` as `lifecycle_stage_name`.

Processing options you would like to enable for a specific event. Learn more about Data Processing Options [here](https://developers.facebook.com/docs/marketing-apis/data-processing-options).

A country to associate with the data processing option.

A state that you want to associate to this data processing option.

By using this app, you confirm that your use is in accordance with the Facebook Business Tools Terms available [here](https://www.facebook.com/legal/technology_terms).

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.

.

Zapier Automation Platform

PRODUCTS

CAPABILITIES

By use case

By app

By team

By company size

How Zapier Zaps

How Zapier Uses AI

By team

Learn more

Get help

Zapier quick-start guide

Developer resources

Facebook Offline Conversions Integrations

Facebook Offline Conversions Help & Support

Meta work account migration: What Facebook-related app users need to know

Common Problems with Facebook Offline Conversions on Zapier

How to Get Started with Facebook Offline Conversions on Zapier

Facebook Offline Conversions Tutorials

5 ways to automate Facebook Offline Conversions

About Facebook Offline Conversions

Related categories