New App: Optimize Ads Using Real-life and Online Conversion Data with Facebook Offline Conversions

Kim Kadiyala
Kim Kadiyala / May 9, 2017

Tracking conversions is the best way to see a complete picture of your Facebook ad campaigns, but zeroing in on those conversions from a million different angles can be time-consuming and tedious.

When you use the Facebook Offline Conversion solution with Zapier, you can send conversion data from your other apps—like email opens, or ecommerce store purchases—back to Facebook. By matching conversion data from these touch points to your ad reporting, you can optimize Facebook ad campaigns based on actions taken outside of Facebook—in real life or online. Plus, you can better understand the effectiveness of your advertising campaigns across all objectives on Facebook, Instagram, and the Audience Network.

How Facebook Offline Conversions Works With Zapier


  • Send Offline Event: Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

Automation Inspiration

Get started with these sample Zaps:

Send Conversions from Your Online Store to Facebook

Send Conversions From Your Email Campaigns to Facebook

How To Automate Facebook Offline Conversions With Zapier

  1. Create a Facebook Ad account and a Facebook Business Manager account, and make sure you have a Zapier account

  2. Try some pre-made Facebook Offline Conversions integrations and learn more about how Facebook Offline Conversions works with Zapier

  3. Check out our Facebook Offline Conversions help documentation for details on connecting your account and setting up your first Zap.

  4. Or login and build a custom workflow with Facebook Offline Conversions and Zapier