Articles tagged "Small business"

How a CRM can revolutionize your real estate business

I've been in sales my entire life: my family's business was retail, and I started selling Ford cars at the age of 14 in my native Brazil. So I can definitely appreciate the beauty of doing some things the old-fashioned way.

How no-code tools let me automate my small business

We set up a simple, replicable way to capture sales leads, automatically schedule appointments, correspond with prospects, and create and manage critical documents. Zapier ties all our tools together and keeps us focused on high-value strategy.

Use automation to grow site traffic and transform your workflows

How to free up more time for you to focus on overall growth strategies for your business rather than choking up your schedule with menial and repetitive tasks.

What's the difference between a small business and a startup?

I recently noticed a lot of people use the words "startup" and "small business" interchangeably, which strikes me as odd. For one thing, some small businesses are hundreds of years old. And plenty of companies we call "startups" are actually quite big.

Why the product experience should be front and center in eCommerce

With so much digital optimization going on, there's one big piece of the customer experience puzzle that's often overlooked: the product itself. The thing that gets shipped as a result of those successful ads, CRO, and emails is sometimes left in the dust.

Living the dream: Transforming a passion into a business

In an average year, I'll be out climbing between 250 and 300 days. Out of these 300 days, I only consider three or four to be work. The rest of the time, I'm simply having as much fun as is humanly possible doing what I love.   

Why small businesses should offer professional development courses to their employees

To put an easy win on the board and give employees a little something when budget may still be tight, our company, Test Prep Insight, turned to massive open online courses—or MOOCs.

Creating social media content that sells 

The year was 2008, and my agency team was attempting to convince a couple large brands to try social media as part of their strategic communications plan. It was tough.

How we succeeded at content marketing with no budget

Creating a compelling story around your brand is the first step toward creating a successful business. But why? Because we're all suckers for a good story.

Wasted potential: Why Americans aren't starting businesses

Roughly three in five Americans (61 percent) have had an idea for starting a business, and around a third (34 percent) have had more than one. But most of those people—92 percent—didn’t follow through with turning their idea into reality.