Articles tagged "Small business"

How we used paid social to get leads and grow our email list

Lead generation is often one of the largest challenges for marketing departments and sales teams. No matter your business, generating leads is essential to long-term success and growth.

Why we ditched our accounting software for a bookkeeper

When we first started our company, Test Prep Insight, things were simple. We had (very) few customers, just a handful of vendors, and the same general, recurring expenses. For purposes of accounting, this made my life a breeze.

5 questions to ask before launching a new product or service

"What's next?" is a pretty common question for entrepreneurs. If you've seen traction with your company, it's natural to wonder what products or services you should add to the mix. One stream of revenue is good, so multiple streams must be better, right?

3 tips to navigate a successful PR campaign 

Businesses don't have to hire a PR firm—they can, in fact, execute a successful PR campaign in-house. Here are three tips that will help ensure that your first—or next—PR campaign proves productive, valuable, and successful. 

The human side of business: Using your personal story in brand marketing

Hi there, folks—I'm Alex, the founder of Cooper's Treats. I was covered in an Associated Press piece that was syndicated across dozens of news outlets. It led to quite a few sales, a few retail stores reaching out to me, and a proud email from my dad.

How I supercharged my email marketing in one year

In January 2020, I was down in the dumps about my business, KJ Trading Systems. It centers around teaching people an advanced approach to trading stocks and commodities/futures, and while I had a decently sized email list, the list wasn't really growing.

Google page experience update: How to optimize your eCommerce site

How well your website ranks in Google depends on all sorts of things—some of which we don't have a ton of insight into. And as the vibrant world of SEO evolves, these factors are subject to change. Enter: the May 2021 page experience update.

How to choose the perfect business partner

Finding a good business partner is like finding a needle in a haystack. I mean, it's so hard to find someone who looks great in headshots with you, you know?

Follow through on your marketing with a unique onboarding process

Businesses spend a lot of time, effort, and money trying to acquire new customers. So it's only right that we put just as many resources toward making sure that our customer onboarding and fulfillment processes live up to the marketing and sales hype.

How to create customer success stories that will build your brand's trust

Whereas case studies reveal the facts, customer success stories share the overall experience and have an emotional undertone. They highlight the customer's pain point and how a particular product or brand offered a solution.