Articles tagged "Small business"

Postcards: An automated take on a classic marketing channel

When we think of quick, effective marketing communications channels we tend to think of email and social media. But don't overlook trusted channels like direct mailed postcards—which can now be automated.

Side hustle: From idea to full-time business in 1 year

Do you have a brilliant business idea that you just know could be successful—if only you had the resources to pursue it full-time? That's exactly where I was in 2015.

5 tips for creating a case study that converts

A few months ago, I started working on my first series of case studies. I came into it a bit daunted by the idea, but I learned so much about what works—and what doesn't. My last case study series boosted our sales and reconnected us with some old clients.

Why your local launches are failing—and how to fix them

Whether it's more sales generated, more new customers, audience growth—the opportunity to get mileage out of a launch is available to you.

The new perspective Super Mario can give to your marketing

In Super Mario video games, when Mario encounters and runs into a mushroom, he powers up into Super Mario, increasing his speed and invincibility. The marketing concept Huckberry shared with me turns this concept into an equation.

3 ways to gear up for more change

I remember it clearly. I was planning our annual spring break quest to Disney, just me and my 8-year-old. But when my current events question for my writing students turned to the evacuation of a cruise ship, I knew that unprecedented change was upon us.

Is your business leaking? 

Leaked revenue isn't lost because a customer left you. It's lost because you've mistakenly charged a lower amount. If your business model involves recurring payments, a single error may be costing you hundreds of dollars per year. It adds up.

Launching a bootstrapped business: 3 tips for success

Bootstrapping is a business is exciting—I've done it a couple times myself, and I also help entrepreneurs do it for themselves. But in addition to the excitement, there's a lot of risk, so you want to be sure you're doing it right.

4 ways to use your CRM outside of sales

Using your CRM in innovative ways helps you avoid adding more tools to your tech stack, which means keeping costs down. So here are some creative ways to use your CRM for more than just customer relations. 

Zapier report: The 2021 state of business automation

The future of automation is about how technology can support humans, especially in the small and mid-sized business community. Software automation has grown, enabling workers to be more efficient and giving them time back to do things only people can do.