Articles tagged "Small business"

Why you should create a brand community and how automation can help you do it

Today, everyone wants to feel connected. In a time of virtual meetings, digital conversations, and an increasingly isolated reality, consumers are hungry for a sense of belonging.

Need an executive assistant? Here's how automation can help.

My name is Cortney and I'm an executive assistant at Zapier. You may think it's counterintuitive to share ways to get around hiring an EA when I am making my living as one! It's actually a great way to learn how an EA can help before you invest.

9 cybersecurity tips to protect your business

When you work on a small team, you're extremely busy and focused more on increasing your revenue than protecting your infrastructure. Unfortunately, attackers are aware of this and find small businesses to be an easy target.

Using video in unexpected but personal ways for your business

When I was a little girl, I was so shy that I often smiled with my lips curled around my teeth. My best guess on the logic of my former self goes something like: if I don't show my teeth, the chance I might accidentally talk while in a parade is reduced.

How to incorporate mindfulness into your small business

If mindfulness practice can create feelings of hope and optimism in the direst situations, it can also influence the things we do every day—both at home and at work.

How to establish your brand in a crowded niche

Starting a business is daunting enough. What if you're doing so in one of the more highly saturated niches, like marketing, cooking, fashion, or DIY, that have tons of bloggers, YouTubers, and other content creators with large audiences?

How HARO can change the way your small business does SEO

You've likely spent some time reading about and focusing on on-page SEO—optimizing your site to be sure Google will like it. But backlinks (links to your page from another site) are another valuable way to help people find you.

Are your business and personal visions in alignment?

When starting a business, there's a mix of excitement, nerves, and pride. There are a million tiny—a handful of massive—decisions to make, but one that I've found is often overlooked is the correlation between business and personal visions. 

How active selling helped my marketing strategy

Advertising is expensive. And not only that—it's passive. That's ok for some purposes, but I've found that removing the competition and getting active with your selling can serve the purposes of a small business much more.

'Easy automation': How Zapier helped this Spanish eCommerce company scale

Zapier has helped Materialesdefabrica.com and Habitium save more than six hours a week on order fulfillment alone.