Articles tagged "Small business"

4 must-haves for a successful email newsletter

When I started my email validation business, ZeroBounce, launching a newsletter was one of my priorities. I was subscribed to several business newsletters and felt the effect those messages had on me.

How my agency saves 32 hours each month with automation

I'm a big believer in incremental gains and that's exactly what all of these small automations are: Small gains here and there that collectively produce a huge effect.

Save time and reduce errors with accounting automation

Automating accounting functions reduces those costly errors that occur in manual accounting and saves time spent on repetitive tasks.

Using data science assess the market when launching a new product

When you're launching a new product or service, it's easy to get caught up in the excitement without taking the time to intelligently assess the market to see if you can compete.

How small businesses can benefit from using scheduling software

You started your business because you loved the trade you specialize in—not because you love managing a ridiculous schedule. Between vendors, established clients, prospective leads, service providers, and your internal team, scheduling can be a nightmare.

How to write recruiting emails that aren't terrible

A lot of the cold recruiting emails I get aren't very persuasive. In fact, some of them are downright annoying and make me actively dislike the person or company who sent them—the opposite of what they're supposed to do.

How to choose a website theme for your business

They say you shouldn't judge a book by its cover, but it's easier said than done. It takes only 50 milliseconds for visitors to form an opinion about your website and decide whether to stick around or click away. 

Increase sales by finding your target audience and niching down

When I first started offering digital services through my design studio, Happily Hedy, I was a generalist. From email marketing to logos, I was doing everything. And while this brought in tons of leads, it was ultimately unsustainable as a business.

The roles your customers play in your business—and how to help them succeed

Customers do more than just pay us for services rendered or products sold. They contribute to our research and planning, help us with our marketing, perform quality control checks, and everything in between.

Be the face of your brand

I'm not one for marketing tricks or hacks, but there's one thing I do think is universally powerful when it comes to marketing your brand: you. Showing your face and connecting with your clients can have more impact than you might imagine.