Articles tagged "Marketing"

How BlitzMetrics founder Dennis Yu uses Zapier in his marketing workflows

Dennis Yu is a powerhouse in the digital marketing space. He has advised many large well-established brands on how to more effectively market their goods and services. Automation with Zapier is a critical part of the future of marketing.

Landbot: App spotlight

Landbot helps your brand interact with your customers automatically using conditional logic on your website. With it, you can personalize client journeys in real time.

How a financial blogger uses Zapier to save time on her side hustle

Taking on a side job is common financial advice, but the reality is that it's often difficult for people to maintain a side hustle on top of a full-time job without a major time sacrifice—especially if you decide you want to retire early. 

How to build brand awareness without a budget

When I started my business, I had this idea that brand awareness came after a sale happened. I was utterly convinced. I thought the only way you could have brand awareness before a sale was if you had deep pockets—like celebrities-promoting-you deep.

How Pinterest templates changed the way I do business

Adding an image of your favorite recipe or throw pillow to Pinterest isn't hard. But if you're a small business that uses Pinterest as a marketing tool (like mine does!), you know how time-consuming and tiresome it is to constantly design Pins.

Grow with your community

Businesses need to be about more than business. And not just because people expect more from brands these days—which they do. Making the investment in your community can also help you identify valuable opportunities and create better products. 

How customer journey mapping can help you acquire and retain customers

Customer journey mapping can help you acquire and retain customers in an always-changing landscape so you're always one step ahead.

Make social media monitoring easier with automation

These days it can be pretty hard to keep tabs on your brand, your campaigns and other events you want to follow online without expensive social media monitoring software.

4 steps to establishing your brand personality

When you think about a brand, you often think about the aesthetic: the logo, the colors, the imagery they use. But a brand's voice—the personality behind the product or services—is what brings brands from recognizable to loved.

Building a business that's hard to compete with

I'm always amazed by how many "me too" products are on the market. Now don't get me wrong. It's possible to stand out in a crowded niche, and in some industries, that's the only real way to go. But I didn't want a piece of the pie—I wanted the whole thing.