Articles tagged "Marketing"
Showing 1-10 of 334 articles
Choose your words carefully: How to build a brand lexicon for your marketing
Having a lexicon recognizes that a word's meaning is only part of what it communicates. Its feel and connotation also deliver a message—everything the word communicates needs to support your brand and messaging.
By Elisa Silverman
7 min read
How to drive conversions with TikTok Lead Generation
It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.
By Jeremy DuCheny
4 min read
Introducing Zapier's 2022 Marketing Ops Awards winners
Every day, marketing operations professionals work behind the scenes to help marketers do their best work. Their work is the foundation of any well-run marketing team, but their contributions often go underrecognized.
By Zapier Editorial Team
4 min read
Customer journey mapping 101 (with free templates)
Customer journey mapping is the process of planning out people's awareness of and relationship to your brand, starting with their very first impression—even if, as in my case, that impression is made a full decade before they can actually use your product.
By Amanda Pell
11 min read
Get productivity tips delivered straight to your inbox
We’ll email you 1-3 times per week—and never share your information.