Articles tagged "Marketing"

11 small business advertising ideas for 2022

Before dropping 5K on Facebook ads, try these 11 low-cost ad ideas for small businesses. 

Choose your words carefully: How to build a brand lexicon for your marketing

Having a lexicon recognizes that a word's meaning is only part of what it communicates. Its feel and connotation also deliver a message—everything the word communicates needs to support your brand and messaging.

Notify your team in Slack for new Facebook recommendations

Keep your team informed about new social reviews by connecting Facebook Pages to Slack.

How to automatically add new Microsoft Dynamics contacts to Mailchimp

When you connect Microsoft Dynamics to Mailchimp, your reps can easily nurture their client base, foster customer loyalty, and generate even more sales without extra tasks.

Pains and gains: How to give your customers what they want

Here, we'll discuss what pains and gains are, how to identify them, and how to apply them effectively to create and sell your product.

How to drive conversions with TikTok Lead Generation

It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.

Introducing Zapier's 2022 Marketing Ops Awards winners

Every day, marketing operations professionals work behind the scenes to help marketers do their best work. Their work is the foundation of any well-run marketing team, but their contributions often go underrecognized. 

Customer journey mapping 101 (with free templates)

Customer journey mapping is the process of planning out people's awareness of and relationship to your brand, starting with their very first impression—even if, as in my case, that impression is made a full decade before they can actually use your product.

Do you need a customer engagement platform?

As customer relationships get more complex, technology evolves to support them—and that's how customer engagement software came about.

Email marketing best practices: lists, content, testing, and more

Email marketing requires a battle plan. You've seen your own inbox; you know that it's chaos.