20 MailChimp Integrations That Help You Sell More and Stay in Touch With Minimal Effort

Carlin Sack
Carlin Sack / Published July 12, 2016

Your customers are the core of your business, so communication with them should be paramount. But keeping in touch can be a time-consuming task that falls by the wayside—especially if you want to add any level of personalization to your messages. After all, you don't want to send a customer a discount code for a product that they already purchased, or ask a someone who's already subscribed to your blog to sign up for your weekly newsletter.

MailChimp takes the complexity out of communicating with customers. It's an email marketing app that lets anyone create targeted campaigns and build beautiful newsletters. You can narrow in on specific customer groups, welcome subscribers with personalized messages, manage subscriber lists based on attributes like past purchases, and generate reports on newsletter success—all in one tool.

MailChimp campaign
Create an email campaign from pre-made templates in MailChimp

MailChimp gets even more powerful when it's integrated with the other tools you use every day. By plugging MailChimp into Zapier, a workflow automation tool, it's instantly connected to hundreds of complementary business apps.

Build seamless, automated workflows between MailChimp and tools such as Typeform, PayPal, and Google Sheets, so you can keep in touch with all types of contacts, without hours of additional work.

Here are more than 20 ways that MailChimp users automate workflows with Zapier to maximize customer communications with minimal hands-on time.

Use MailChimp and Zapier to:

How to Set up An Integration with MailChimp and Zapier

MailChimp helps you send beautiful, personalized emails to your customers, while Zapier helps you manage the processes around those emails by automatically passing data between MailChimp and the other apps you use. Here are the basics of integrating MailChimp with Zapier.

Let's say you want to use Zapier to automatically update your MailChimp list with new contacts. You can connect MailChimp to online form tool Typeform, so that new Typeform entries are sent directly to MailChimp. Whenever someone submits a new Typeform entry, an automatic workflow called a "Zap" adds the person to a certain MailChimp list.

To set up a Zap like this, first connect your Typeform account to Zapier:

Example of a MailChimp Zap
Connect your Typeform account to Zapier

And connect your MailChimp account, too:

Example of a MailChimp Zap
Connect your MailChimp account to Zapier

Then, you can customize the Zap. For example, you can tell the Zap to add your new MailChimp subscriber to specific groups, or send the new subscriber a double opt-in email before they officially appear on the MailChimp list.

Example of a MailChimp Zap
Customize your MailChimp Zap and turn it on

Now, every time someone fills out your form, Zapier will add them to your MailChimp list—you won't need to worry about any annoying data entry.

There are countless other ways you can connect your MailChimp workflows to other apps integrated with Zapier. Here are some of the most popular ways MailChimp customers use Zapier today.

Generate Leads and Add Them to Your Email Lists

New customers help businesses thrive. And the best way to turn a lead into a customer is to add them to your email list. That way, they warm up to your brand and you can send them exclusive information, discounts, and content.

Attract New Subscribers on Facebook

Jeff Naumoff, the owner of Butter Maid Bakery, attracts new leads to his business with Facebook lead ads. These ads are pre-populated with the respondent's contact info, so anyone scrolling through their Facebook feed can opt-in with a click.

Butter Maid Bakery's ads offer contacts a discount. To act on those leads immediately, Naumoff uses a Zap that adds leads to a MailChimp list so they can immediately receive a special discount email.

“Our Facebook lead ads collected name and email addresses, subscribing them to our MailChimp list," Naumoff says. "Thanks to Zapier, we were able to offer a coupon that was instantly emailed to the lead.”

Taking immediate action on new leads is also a key strategy for car leasing company Stable Vehicle Contracts. Digital marketing executive Phil Kiel says the company uses a Zap to automatically add new Facebook leads to MailChimp, and also send an email about the new lead to their executive team.

Corey Ferreira, content marketer at e-commerce platform Shopify, also uses Facebook lead ads and MailChimp to attract new leads and hook them with a webinar. “Shopify has been using this integration to push Facebook users that sign up through our ad to our webinar and email list," Ferreira says. "Zapier’s integration creates less friction."

Attract New Subscribers on Your Website

Another great way to capture new inbound leads is with online forms embedded in your website. Just set up one of MailChimp's custom forms—or capture email addresses with one of the many form tools out there—then shuttle them to MailChimp using Zapier.

For example, Marisol Dahl, communications director for author Jenny Blake, used Typeform to help engage with fans who pre-order Blake's books.

“The Zap uses the information submitted to create a new subscriber in a MailChimp list that will send them pre-order bonuses and updates on the book," Dahl says. "This definitely helps us save time and it's nice to know that the task of delivering pre-order bonuses is already taken care of.”

Professional coaching company Creative Huddle uses a Typeform on their site, so people can sign up for their email courses. A Zap transfers those respondents to a MailChimp list, and they receive an automatic series of emails. An additional step added to the Zap notifies the team in Slack of the new subscriber.

“The Zap adds people to a MailChimp list and it also adds people to our main blog email list," managing director James Allen says. "Finally, it sends a notification to Slack to tell us when someone has signed up. The Multi-Step Zaps are great, as you can get more functionality in one. They save a lot of time and open up new possibilities.”

"The Multi-Step Zaps are great: They save a lot of time and open up new possibilities."- James Allen, managing director at Creative Huddle

Sometimes, you just need all your contacts in one place. When first-time visitors land on Redemption Bible Church's website, they're greeted by a Wufoo form that collects their information. From there, a Zap sends the provided info to Google Sheets, Google Contacts, and MailChimp so that those visitors can be contacted easily.

“This allows all the staff members to have access to everyone’s contact info," Tyler Drewitz, pastor, says.
"Zapier has saved our organization from having to employ a full-time admin. It is effective and reliable, so instead of focusing on data input, we can focus on the people themselves. ”

Likewise, the company Big Idea—which runs summer camps—uses Wufoo forms to add new leads to both Google Sheets and MailChimp.

“We are using Zaps to integrate just about everything," digital marketing manager Moran Cohen says. "We use Zaps to add new leads into MailChimp, so we can send them newsletters according to their interests, location, and more. The Zaps also send info into spreadsheets, which our sales team work with daily. Zaps are extremely important to our company, so that we know all the information is flowing to the right places."

No matter what form tool you use, you can connect it to MailChimp with Zaps like these:

Turn Your Contacts into Email Subscribers

Your contact lists are filled with people whom you could turn into customers, brand advocates, and informed fans by adding them to MailChimp lists. It's pretty easy to get started, too: Try sending them monthly newsletters, special discount codes, or exclusive offers.

But first, you need to get those contacts on an email list. Here's how you can move leads from your CRM, spreadsheets, or contact database into MailChimp.

Send Contacts between MailChimp and Your CRM Tool

Before adding people to your email lists, keep in mind that you should ask permission first. For example, if you have a list of contacts in an app such as Google Contacts, you can create a custom field called "Can we contact you?" for each person, where you can track which contacts have agreed to receive messages from you.

Set up a Filter to add only certain contacts to MailChimp

When sending your contacts over to MailChimp with Zaps, you can use a Filter in your Zaps so that contacts are only added to your MailChimp list if the "Can we contact you?" field contains the word "yes."

Whether you keep contacts in an address book, spreadsheet, CRM, or custom app, Zapier can send them to your MailChimp lists. To send contacts from a custom contact list in Podio to MailChimp, payment processing company BttPay uses this Zap:

“Zapier helps us reduce our business cost by 30 percent, as we're able to automate plenty of items where previously you would need a larger development team and admin team to automate apps," founder and CEO Nurfaisal Mohamed says. "Zapier also assists us in building a well-organized operations setup, as there is no human error in between transfer of reports and data.”

Zaps can also send MailChimp data back to your CRM or contact lists so that your systems are always up-to-date:

Plus, these Zaps will update contact info in your CRM when someone changes their email address in MailChimp.

Send Contacts between MailChimp and Other Email Tools

Another great way to quickly add people who want to receive your newsletter to MailChimp is to label an email conversation with them.

Consultant Ola Rynge says he uses this Zap at his management consultancy The Rynge Group. Rynge also utilizes a double opt-in feature that sends an automatic email to the subscriber to make sure they want to be included in the MailChimp list that the Zap will add them to.

Choose 'Yes' in the double opt-in field while setting up your Zap.

“When I get emails from potential leads and other interested persons every now and then, I label them with ‘newsletter’ in Gmail," Rynge says. "They get added to our mailing list once they receive an email from MailChimp asking them to opt-in."

MailChimp Zaps are also useful for adding lists from other email tools to MailChimp. For example, Brent Kulba, digital media coordinator at Toronto and Region Conservation Authority, was switching the organization's newsletters over to MailChimp from other tools. He turned to Zapier to ensure that new subscribers who were added to the old tool during the migration process were added to MailChimp, too.

“We have 28 newsletters, all of which were being moved into MailChimp from other email platforms," Kulba says. "By using Zapier, we were able to make the move to MailChimp in stages. While this was taking place, staff could continue to use the old newsletter platforms, without any issues, until everything was ready in MailChimp.”

If you're using multiple email tools across your organization or moving from one email tool to MailChimp, try these Zaps:

These Zaps also might come in handy when working with teams who use other email tools:

Send Contacts to MailChimp from Your Contact Database

Honestly, you don't need anything complicated to manage your mailing lists. Video production company Grumo Media uses Google Sheets, MailChimp, and a Zap to funnel new email addresses into their marketing campaigns.

“The contact info gets saved to our leads list in MailChimp when we add a new row to our leads Google spreadsheet," CEO Miguel Hernandez says. "This saves us time so we don't have to copy and paste each new lead."

You can also add subscribers to MailChimp from contacts housed in other database tools, such as MySQL.

There are a variety of database tools that your contacts might be housed in. But no matter where they are, you can add them to MailChimp with these Zaps:

Engage Your E-commerce Customers

MailChimp product recommendations
Recommend products to your subscribers based on what they've bought before

Once your leads buy your products, you need to stay in touch so that they turn into loyal, repeat customers. With MailChimp Zaps that part's easy: You can create follow-up campaigns or even recommend certain products to customers based on what they've purchased before.

Add Customers from Payment and E-commerce Tools to MailChimp

No matter what e-commerce or payment processing platform you use, don't worry about manually adding your customers to certain lists—let these Zaps do the work for you. Marisol Dahl, communications director for author Jenny Blake, set up a Zap that helps them engage with fans.

“Once a new member sets up a recurring payment in PayPal, we have a Zap that creates a new subscriber in our MailChimp list and inputs the PayPal information into Google Sheets," Dahl says. "This allows the subscriber to go through the new member email onboarding sequence immediately and helps us keep track of new members coming in.”

Aaron Fifield, host of trading podcast Chat With Traders, uses a Zap to further engage with fans who buy his e-book using his Stripe-powered checkout.

“It saves us time, as we don’t have to manually add emails, and it’s another way of getting a few extra subscribers which we otherwise might not get," Fifield says.

Eric Pasveer, CEO and founder at subscription coffee company Le Coffee Guy, also uses a Zap between Stripe and MailChimp to stay in touch with new customers.

“When I receive new customers in Stripe, the Zap adds them to a MailChimp list to get a series of welcome emails and educational emails about coffee," Pasveer says. "The Zap saves loads of time and helps improve the communication with customers. Without Zapier, adding new customers to MailChimp would be much more difficult."

If you use other e-commerce tools to run your business, use these Zaps to connect them to MailChimp:

Use Filters to Add Only Some Customers to MailChimp Lists

David Kingham, a photographer at Exploring Exposure, uses similar Zaps to add customers to MailChimp. Kingham takes the automation process one step further by using Filters in his Zaps to add customers to different MailChimp lists based on what they order.

The Filter tells the Zap to run only if the data passing through the Zap matches the Filter. For example, Kingham has one Zap set up that adds a customer to a certain MailChimp list only if the line item of the customer's Shopify order contains the word "workshop."

A second Zap with a different Filter adds customers to another MailChimp list if the line item in the Shopify order contains the word "video."

“This saves me lots manual data entry," Kingham says. "It also helps me stay in contact with clients when I need to follow up later and I can be confident that they are in the correct MailChimp lists."

Erik Wolf, the founder of WordPress marketing company ORBTR, uses a similar Zap with a Filter to add Chargify subscribers to newsletter lists.

“The Chargify integration allows us to add people where they need to go upon signup," Wolf says. "Zapier not only saves us time on entering data and managing lists, but the flexibility of the integration also gives us a lot of control and creativity.”

Target Your Message and Amplify Your Campaigns

MailChimp helps your message get to the right people. When you connect MailChimp to other tools using Zapier, you can spread your message even further. Plus, you can pair MailChimp with spreadsheets and other powerful data tools to get even more insight into how you could improve your campaigns.

Spread Your Message on Social

Your MailChimp email newsletters come with a shareable link, so anyone (even non-subscribers) can read your content online. Chris Rickett, manager of entrepreneurship services at the City of Toronto, uses Zapier to automatically share a link to new MailChimp campaigns on LinkedIn, so his content picks up more subscribers and views.

You can also post your campaigns to other social media tools with these Zaps:

Or, try using a Zap that triggers at the same time every month using Zapier's Schedule app. The Zap will find an existing MailChimp campaign that corresponds with that month and post it to Buffer, so you never need to worry about sharing your newsletters again.

Extend Event-based Campaigns after An Event

If you run event-based campaigns, you can amplify your reach by connecting Eventbrite to MailChimp. That way it's easy to keep in touch with event attendees and extend your marketing around your campaign. Mark Williamson, director at non-profit organization Action for Happiness, uses this Zap to stay in touch about upcoming opportunities.

“We load people who have connected with us—by joining a course or coming to one of our events—into a relevant MailChimp list to stay in touch," Williamson says. "These Zaps save a huge amount of time and complexity in terms of data processing that would otherwise need to be done manually. Zapier has transformed the efficiency of our non-profit and been a vital part of our growth."

Chris Blevins, an artist at Chris Blevins Watercolors, uses a similar Zap to engage with contacts after events.

“This Zap is valuable because I don't have to do it manually, which would mean it might not get done at all," Blevins says. "Or, if it did, it would take time away from higher priority activities. It also improves accuracy. When I manually enter, there's more chance for a typo. As a 'solopreneur,' my contact list is gold. Zapier saves me a lot of time and helps keep it current.”

"My contact list is gold. Zapier saves me a lot of time and helps keep it current."- Chris Blevins, artist at Chris Blevins Watercolors

Hone Your Campaign Messaging with Analytics

Access reports about your emails in MailChimp

MailChimp's built-in reporting tools provide insights into how well each campaign works. Supplement this reporting capability with Zaps that help you analyze your audience, their interests, and what messages resonate with them. You can create custom reports with spreadsheet, dashboard, and database tools.

You can also track people who unsubscribe from your MailChimp list, emails that bounce, and undeliverable email addresses that are added to your cleaned list.

Clean Up Your Email List

Maintaining an email list is time-consuming. Not only do you need to make sure that your subscribers land in the right spot, but you also need to unsubscribe uninterested parties in a timely fashion. Keeping a well-maintained list has many benefits, including higher engagement and fewer spam reports. Here's how Zaps can help automatically clean up your email list without spending hours manually moving (or removing) subscribers.

Unsubscribe Contacts from Multiple Lists at Once

Cleaning up has never been this easy: Try using Zaps that automatically remove subscribers from MailChimp when they unsubscribe to your other email newsletters.

That way, you aren't sending contacts unwanted emails—no matter what platform they used to unsubscribe. If you send drip emails with a tool like Intercom and someone unsubscribes from your emails there, Zapier can also remove them from your MailChimp email newsletters.

Groom Your Lists with MailChimp-to-MailChimp Zaps

You might use one list for sending general updates to your subscribers, and a more specific list for personalized communications. If you want to make sure all new subscribers are added to your general email list as well, try a Zap like this:

This Zap helps Lyndsey Johnson, founder of business consultancy Shades of Business, add new subscribers to a master list as well as a more targeted one.

“It's set to copy the new subscriber from one list to the master list when an initial email about a free e-book is delivered," Johnson says. "The Zaps mean I keep a copy of all subscribers on the main list who then flow through my sales funnel.”

By keeping a clean email list, you can protect your subscribers against irrelevant and duplicate content. To avoid this, make sure a subscriber is only subscribed to one list at a time. This Zap will do the work for you and unsubscribe a contact from one list once they're subscribed to another.

Matt Wilson, digital marketer at stock market newsletter company Bull Market Report, uses this Zap to make sure subscribers aren't getting two sets of conflicting communication.

“Our core product is an investment newsletter," Wilson says. "We manage the free trials and 'paid members' as two separate MailChimp lists. Our Zaps remove subscribers from the free trial list when they're added to the 'paid members' list. That way, they don't receive irrelevant free trial communications once they've paid.”

Use Forms to Maintain Your List

Erik Wolf, founder of the WordPress marketing company ORBTR, uses a Zap between Gravity Forms and MailChimp to give customers the power to manage their subscription status.

“Zapier allows us a lot of flexibility, so that if customers fill out a form on our site they are removed from a list altogether if the content is no longer appropriate," Wolf says.

E-commerce platform Nuvem Shop uses forms to add customers to a particular list whenever they complete online courses.

“Each course has tests at the end, so people can answer them and be graded," Bruno Fernandes, content strategist, says. "Tests are made in a Google Form, so we use Zapier to send everyone who completes the tests to our university list in MailChimp.”

You can even customize a Zap to simultaneously subscribe and unsubscribe people when they fill out forms. Handmade furniture company Unruh Furniture set up a Zap that simultaneously removes contacts who request an appointment from one list, adds them to a separate list, and logs their info in a spreadsheet.

“We have different MailChimp lists that reach out to interested customers," owner Sam Unruh says. "Once customers schedule a showroom appointment through our website, we have a nifty Multi-Step Zap that unsubscribes them from our 'slightly interested' list, subscribes them to our 'very interested list', and adds them to our custom CRM in Google Sheets. This Multi-Step Zap has saved us a tremendous amount of time.”

Ease Team Communication around Campaigns

MailChimp helps you communicate with your customers, and when you connect MailChimp to the other tools your team uses every day, you can communicate with your coworkers with no extra effort.

Keep Teams across Your Organization in the Loop

For example, you can set up a Zap that adds a MailChimp campaign to your team's Google Calendar as an event. That way, everyone is on the same page about when the campaign will be sent to customers.

Also, you can let your team know when new MailChimp campaigns are sending with Zaps like these:

That way, teams across your organization—like your sales or support teams—can read up on the campaign so they can answer any questions customers may have about it.

You can also keep everyone in the loop with Zaps that notify your team when you get new subscribers or unsubscribers.

Information about subscribers may be especially helpful for your support team members who are talking with customers every day. Here are more Zaps you can use to help your support team get the full picture about customers:

Sherman Dickman, the founder of email software company Postbox, uses a Zap to add MailChimp subscribers to Zendesk and to format the data using Zapier's Formatter app.

Coordinate Tasks for Upcoming Campaigns

You can also use MailChimp Zaps to coordinate tasks for upcoming campaigns:

Take the lead on coordinating your team's event-based campaigns with a Multi-Step Zap that automatically adds Eventbrite and MailChimp data to Trello. With the links to your MailChimp campaign and to your Eventbrite event all housed in your project management platform, your team doesn't need to search high and low for information about the campaign that's underway.

Rajeev Shah, CEO and founder of professional development app Dental CPD Pro, uses a Zap to align his team around tasks in Asana, then unsubscribe people from a MailChimp list once that task is done. His team houses a list of possible customers who might give testimonials in MailChimp. Once they successfully get a testimonial from a customer, they mark the Asana task as completed.

“This Zap gives us better control over requesting and managing testimonials," Shah says. "This helps us to tie together a few manual steps in a hybrid automated process. When that task in Asana is completed, the Zap sends the user an email with a copy of the text for approval. That user is unsubscribed in MailChimp so that he or she isn’t asked again for a testimonial."

"Zaps are extremely important to our company, so that we know all the information is flowing to the right places."- Moran Cohen, digital marketing manager at Big Idea

MailChimp + Zapier, Better Together

MailChimp and Zapier

You can automate your workflows with MailChimp and Zapier, too. Zapier integrates with thousands of apps, many of which didn't make it into this post. Get creative and customize how you use these apps with MailChimp and Zapier.

Do you use MailChimp and Zapier in a unique way that we didn't cover in this post? Share your ideas in the comments below!

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