Elisa is freelance content writer for B2B companies and ghostwriter for people with thoughts to share but no or interest in writing. She helps organizations use words to inspire, motivate, and connect people.
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Elisa Silverman
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More from Elisa
Marketing tips
The curse of bad data on your marketing content
Storytelling and compelling anecdotes create an emotional connection and draw people in to your content, but sometimes you need cold, hard facts to help establish authority.
By Elisa Silverman
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9 min read
Marketing tips
Brand journalism: What is it and what can it do for your brand?
Not every bit of content has to apply to the pain points your company solves or benefits it provides—and that's where brand journalism comes in.
By Elisa Silverman
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7 min read
App comparisons
Roam vs. Notion: Which note-taking app is better? [2023]
The variable flexibility of Roam and Notion makes it difficult to compare them apples-to-apples. But I soldiered on by focusing mostly on their value for research and note-taking. After spending a ton of time with each app, here's what I found.
By Elisa Silverman
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8 min read
Marketing tips
Zero-click and no-click content
No-click and zero-click content are types of standalone content (usually at the top of the funnel) that provide your market with useful information, asking nothing in return.
By Elisa Silverman
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7 min read
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