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  1. Marketing Automation
  2. Audience Segmentation

Audience Segmentation

Audience Segmentation automations keep your contact lists dynamically organized in Zapier. By updating segments and tags the moment a lead meets certain criteria or takes an action, you always target the right people with the right message. This drives higher engagement while removing the manual list-cleaning burden from your team.
Audience Segmentation

Real-Time

Automatically refresh segments the instant contact data changes so campaigns always use current information.

Precise Targeting

Assign or remove tags based on behavior to deliver highly relevant content and offers.

Less Churn

Reduce errors and outdated records by eliminating manual list updates, improving deliverability and compliance.

Featured use cases

Automatically sync and refresh audience segments based on contact updates to improve targeting accuracy and reduce manual work.

+ more

Automate tagging by interaction to maintain precise audience segments and enhance personalized outreach.

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Bring your workflow ideas to life. Build your first automation in minutes.

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