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Stripe
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1. Choose trigger event
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Customer.io
2. Choose action
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1. Select the event
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Canceled Subscription" from Stripe.

Add your action

An action happens after the trigger—such as "Create or Update a Person" in Customer.io.

You’re connected!

Zapier seamlessly connects Stripe and Customer.io, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Stripe triggers, actions, and search
    Canceled Subscription

    Triggers when a subscription is canceled (by a subscriber or due to end of billing period).

    Trigger
    Instant
    Try It
    • Ignore payments intents
      Required
    Trigger
    Instant
    Try It
  • Stripe triggers, actions, and search
    Checkout Session Completed

    Triggers when a checkout session is completed.

    Trigger
    Instant
    Try It
  • Stripe triggers, actions, and search
    Invoice Payment Failed

    Triggers when an invoice payment fails.

    Trigger
    Instant
    Try It
  • Stripe triggers, actions, and search
    New Subscription

    Triggers when a customer is signed up for a new plan.

    Trigger
    Instant
    Try It

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Connect Stripe and Customer.io to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Stripe on the Zapier blog

Learn how to automate Customer.io on the Zapier blog

Make work flow with AI

Level up your Stripe to Customer.io integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Stripe + Customer.io integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Stripe and Customer.io

What are the basic steps for integrating Stripe with Customer.io?

To integrate Stripe with Customer.io, first create an account on both platforms if you haven't already. Then, use our platform to connect your Stripe account with Customer.io by setting up a new integration within our dashboard. You will need to authenticate both accounts and map specific data fields like customer email and payment status.

How do I trigger a campaign in Customer.io based on a successful payment in Stripe?

You can trigger campaigns in Customer.io by using webhooks sent from Stripe upon successful payments. Configure the webhook URL in your Stripe settings to notify us, allowing Customer.io to initiate a campaign based on the event.

Can I update customer profiles in Customer.io with data from Stripe transactions?

Yes, you can update customer profiles in Customer.io using transaction data from Stripe. Set up actions that pull details such as total amount spent or transaction frequency when certain triggers occur, like a new charge or successful payment event.

How do I handle subscription changes in Stripe through campaigns in Customer.io?

Subscription changes, such as upgrades or cancellations made in Stripe, can be tracked using specific events triggered in our system. By setting these triggers, you can automate emails and updates within your campaigns that align with changes processed through Stripe.

Is it possible to send automated receipts from Customer.io after a purchase is made on Stripe?

Yes, after configuring webhooks for purchase confirmation events from Stripe, we can automatically send receipts or confirmation emails via Customer.io. This involves setting up an action that listens for the purchase complete event.

How does error handling work during integration of Stripe and Customer.io?

During integration setup, we provide options to log errors which might occur during data transfer between Stripe and Customer.io. Setting notifications for failed triggers or actions ensures that any discrepancies are quickly addressed.

Can I test the integration between Stripe and Customer.io before going live?

Absolutely! We recommend testing by using test data from your development environment of both platforms. This allows you to trigger sample transactions and confirm that all intended actions in your campaigns are functioning properly without affecting real customers.

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About Stripe
Stripe is a developer-friendly way to accept payments online and in mobile apps. Stripe's suite of APIs powers commerce for thousands of companies of all sizes, processing billions of dollars for businesses each year.
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About Customer.io
With Customer.io you can send email, SMS, and push based on what people do or don't do in your app.
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