Connect Google Ads and SQL Server to power AI-driven automation
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Launch your first automated workflow
Start with a template that brings Google Ads and SQL Server together. Build enterprise-grade automation in minutes.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with SQL Server - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create Custom Query" in SQL Server.
You’re connected!
Zapier seamlessly connects Google Ads and SQL Server, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Use Google Ads as...Required
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Email addressRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
ActionWrite- Use Google Ads as...Required
- NameRequired
- Description
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer identifierRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
ActionWrite- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- Use Google Ads as...Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Practical ways you can use Google Ads and SQL Server
Log new leads into SQL Server
For every new lead generated via Google Ads, Zapier can create a corresponding record in SQL Server. This seamless connection aids business owners in consolidating lead information for tracking sales or marketing activities, saving time and effort in managing data manually.
Business Owner
Track campaign data in SQL Server from Google Ads
Whenever a new Google Ads campaign is created, Zapier can automatically add the campaign's details to SQL Server. This workflow ensures teams can perform further analysis or integrate campaign data with other engineering tools, eliminating the need for manual updates.
EngineeringSync Google Ads leads to a SQL database
When a new lead form entry is received on Google Ads, Zapier can automatically create a new row in SQL Server with the lead details. This ensures the Marketing team has all leads stored in a centralized database for analysis and future campaigns, saving time on manual data entry and reducing errors.
Marketing & Marketing OpsLearn how to automate Google Ads on the Zapier blog
Learn how to automate SQL Server on the Zapier blog
Frequently Asked Questions about Google Ads + SQL Server integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and SQL Server
How can Google Ads be integrated with SQL Server using triggers?
Integrating Google Ads with SQL Server using triggers involves setting up certain actions in Google Ads that, when activated, will trigger specific events or data updates in SQL Server. We can, for instance, configure a trigger to update inventory levels in SQL when a particular ad campaign reaches a certain milestone. The integration is done through our interface, which allows you to map Google Ads actions directly to SQL Server operations like updates or insertions.
