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Choose a Trigger
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Choose an Action

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How Zapier works

Zapier makes it easy to integrate Salesforce with Clay - no code necessary. See how you can get setup in minutes.

Select a trigger from Salesforce

A trigger is an event that starts your Zap and runs the workflow. For example, with Salesforce, a trigger could be "New Case Attachment."
A trigger is the event that kicks off your automated workflow.

Setup an action from Clay

An action is what takes place after the automation is triggered. For example, with Clay, the action could be "Create Record in Table."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Salesforce to Clay

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Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Salesforce to Clay integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Salesforce + Clay integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Salesforce and Clay

What prerequisites are needed to integrate Salesforce with Clay?

To integrate Salesforce with Clay, you need a Salesforce account with API access. Additionally, you should have administrator rights in both Salesforce and Clay to set up the connection properly.

How can I set up triggers from Salesforce within Clay?

In Clay, you can set up triggers using Salesforce data by selecting the 'Create Trigger' option within your integration settings. From there, you'll choose a specific event in Salesforce like 'New Contact' or 'Updated Opportunity' to initiate an action in Clay.

What actions can I perform in Clay with data from Salesforce?

Once integrated, you can use actions such as creating new records, updating fields, or triggering notifications in Clay based on specific activities tracked in your Salesforce environment.

Is there a way to filter the data transferred from Salesforce to Clay?

Yes, you can set conditions and filters on the data being pulled from Salesforce. Our system allows filtering based on criteria like creation date, lead status, and opportunity stage to ensure only relevant data is transferred.

Are there any limitations when integrating Salesforce with Clay?

There might be limitations primarily depending on your edition of Salesforce. For instance, some editions may not support API access without an additional license. It's best to consult both your Salesforce plan details and our support team for guidance.

Can we automate updates from Clay back into Salesforce?

Absolutely! You can create workflows that automatically update records back into your Salesforce account when changes occur in Clay. This keeps both platforms synchronized without manual intervention.

How do we handle errors during integration between these platforms?

Our system logs errors encountered during synchronization attempts. You’ll receive detailed error messages in your dashboard which guide troubleshooting steps and suggest automatic retries where applicable.

Connect Salesforce and Clay to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Salesforce triggers, actions, and search
    New Case Attachment

    Triggers when a new Attachment is added to a case.

    Trigger
    Scheduled
    Try It
    • History Object
      Required
    Trigger
    Scheduled
    Try It
  • Salesforce triggers, actions, and search
    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It
    • Disclaimer
    • Salesforce Object
      Required
    Trigger
    Scheduled
    Try It
  • Salesforce triggers, actions, and search
    New Contact

    Triggers when a new Contact is created.

    Trigger
    Scheduled
    Try It
  • Salesforce triggers, actions, and search
    New Lead

    Triggers when a new Lead is created.

    Trigger
    Scheduled
    Try It
    • Salesforce Object
      Required
    Trigger
    Scheduled
    Try It
    • Salesforce Object
      Required
    Trigger
    Scheduled
    Try It

Learn how to automate Salesforce on the Zapier blog

Learn how to automate Clay on the Zapier blog

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About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
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    About Clay
    Clay is a simple spreadsheet interface, yet powerful automation platform that allows you to build internal tooling and automations to streamline your marketing, sales, and recruiting.
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