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Set up your first integration
Quickly connect PayPal to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate PayPal with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Billing Plan Webhooks" from PayPal.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects PayPal and Google Ads, automating your workflow.
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Frequently Asked Questions about PayPal + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with PayPal and Google Ads
What is needed to integrate PayPal with Google Ads?
To integrate PayPal with Google Ads, you'll need active accounts on both platforms and access to Zapier where you can create automated workflows (Zaps). You also need permission to connect external apps and may require API access depending on your specific needs.
Can I set up automatic budget adjustments in Google Ads based on PayPal transactions?
Yes, you can automate budget adjustments in Google Ads through a Zap that triggers when a specific transaction occurs in PayPal. For example, increase the ad budget if sales surpass a certain threshold.
How does the payment trigger work between PayPal and Google Ads?
When integrating PayPal with Google Ads using our platform, you set up triggers such as 'successful payment' in PayPal. Once this trigger is activated, it can initiate predefined actions in Google Ads like updating campaigns or bid strategies.
Are there any limitations when connecting PayPal with Google Ads via Zapier?
While Zapier supports many automation options, it doesn't cover every single feature of both platforms. Certain complex setups may require custom solutions beyond the standard triggers and actions available.
Can I use multiple currencies with the PayPal and Google Ads integration?
Yes, multiple currencies are supported. However, ensuring correct currency handling might require additional configuration within your Zaps to match transactions properly between PayPal and your corresponding campaigns in Google Ads.
What kind of notifications can I set up related to my ad spend or revenue?
With the integration, you can configure notifications for various events: alerts for successful payments via PayPal, reminders for budget thresholds in Google Ads, or updates about campaign performance metrics based on revenue goals.
Is there a way to pause advertising campaigns if my account balance drops below a certain level?
Indeed! You can set up a Zap where a balance drop below a specified amount in your PayPal account automatically pauses selected campaigns or ad groups within your Google Ads account.
Practical ways you can use PayPal and Google Ads
Track payment sales in Google Ads campaigns
When a payment sale occurs in PayPal, Zapier updates metrics in your Google Ads account by sending an offline conversion. This lets you accurately measure the return on ad spend and optimize future campaigns.
Business OwnerSync refunds with Google Ads customer lists
When a refund is processed in PayPal, Zapier automatically removes the refunded customer from a Google Ads customer list. This ensures that your ad spend is optimized by avoiding targeting customers who have already received refunds.
Customer Support OpsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Events
Try ItTriggerInstant- Events
Try ItTriggerInstant- Authorization IDRequired
ActionSearch- Invoice IDRequired
ActionSearch
- Events
Try ItTriggerInstant- Events
Try ItTriggerInstant- Capture IDRequired
ActionSearch- Order IDRequired
ActionSearch
