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How Zapier works

Zapier makes it easy to integrate PayPal with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from PayPal

A trigger is an event that starts your Zap and runs the workflow. For example, with PayPal, a trigger could be "Successful Sale."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected PayPal to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

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Frequently Asked Questions about PayPal + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with PayPal and Google Ads

What is needed to integrate PayPal with Google Ads?

To integrate PayPal with Google Ads, you'll need active accounts on both platforms and access to Zapier where you can create automated workflows (Zaps). You also need permission to connect external apps and may require API access depending on your specific needs.

Can I set up automatic budget adjustments in Google Ads based on PayPal transactions?

Yes, you can automate budget adjustments in Google Ads through a Zap that triggers when a specific transaction occurs in PayPal. For example, increase the ad budget if sales surpass a certain threshold.

How does the payment trigger work between PayPal and Google Ads?

When integrating PayPal with Google Ads using our platform, you set up triggers such as 'successful payment' in PayPal. Once this trigger is activated, it can initiate predefined actions in Google Ads like updating campaigns or bid strategies.

Are there any limitations when connecting PayPal with Google Ads via Zapier?

While Zapier supports many automation options, it doesn't cover every single feature of both platforms. Certain complex setups may require custom solutions beyond the standard triggers and actions available.

Can I use multiple currencies with the PayPal and Google Ads integration?

Yes, multiple currencies are supported. However, ensuring correct currency handling might require additional configuration within your Zaps to match transactions properly between PayPal and your corresponding campaigns in Google Ads.

What kind of notifications can I set up related to my ad spend or revenue?

With the integration, you can configure notifications for various events: alerts for successful payments via PayPal, reminders for budget thresholds in Google Ads, or updates about campaign performance metrics based on revenue goals.

Is there a way to pause advertising campaigns if my account balance drops below a certain level?

Indeed! You can set up a Zap where a balance drop below a specified amount in your PayPal account automatically pauses selected campaigns or ad groups within your Google Ads account.

Connect PayPal and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • PayPal triggers, actions, and search
    Successful Sale (Line Items)

    Triggers when a payment is completed successfully (with line item support).

    Trigger
    Instant
    Try It
  • PayPal triggers, actions, and search
    All Merchant Transactions

    Triggers when a new merchant transacation is created, regardless of status.

    Trigger
    Instant
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write

Learn how to automate PayPal on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About PayPal
PayPal is a fast, safe way to send money, make an online payment, receive money or set up a merchant account. With over 150 million active registered accounts, PayPal helps people and businesses receive and make payments in more than 100 currencies in 203 markets.
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Related categories
  • Payment Processing
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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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Related categories
  • Ads & Conversion
  • Google
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