Connect Google Ads and Instagram for Business to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to Instagram for Business with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Instagram for Business - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Publish Photo(s)" in Instagram for Business.
You’re connected!
Zapier seamlessly connects Google Ads and Instagram for Business, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- Use Google Ads as...Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Connect Google Ads and Instagram for Business to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Learn how to automate Instagram for Business on the Zapier blog
Frequently Asked Questions about Google Ads + Instagram for Business integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Instagram for Business
How do I start integrating Google Ads with Instagram for Business?
To begin integrating Google Ads with Instagram for Business, navigate to our platform's dashboard and select 'Create Zap'. Choose Google Ads as your trigger app and set a trigger event like 'New Lead'. Then, select Instagram for Business as your action app, choosing an event such as 'Create Post'. Follow the guided steps to complete the setup.
Can I automate posting on Instagram when a specific action occurs in Google Ads?
Yes, you can automate posting on Instagram by setting a Zap that triggers a post when certain actions occur in Google Ads, like achieving a campaign milestone. Choose the appropriate trigger and action events during the setup process.
Is it possible to track conversions from Instagram posts back to my Google Ads campaigns?
While direct tracking from Instagram posts to Google Ads isn't directly supported within our integration, you can use UTM parameters in your links on Instagram posts to monitor which leads are coming from there into your Google Analytics tied within a campaign.
What kind of data can be shared between Google Ads and Instagram for Business using this integration?
You can share data such as lead information from forms submitted via ads in Google and use that information to automatically engage users on Instagram by sending messages or posting content based on user interaction.
Are there specific limitations in using this integration between Google Ads and Instagram for Business?
One limitation is that direct message automation from ad interactions isn't available; however, we enable setting up automated responses or engaging content based on user actions tracked through integrated triggers.
How secure is the data transfer between Google Ads and Instagram with this integration?
We ensure secure data transfer using encrypted connections. Both platforms comply with stringent security measures to protect user data across integrations. You maintain control over what is shared between services.
Can I customize notifications about ad performance changes in my campaigns via this integration?
Absolutely. Set up notifications by choosing 'Performance Update' as a trigger event in Google Ads. Create an alert action in our platform which will send customized updates through selected channels or even post status updates directly on your business's Insta stories or feed.
