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Zapier makes it easy to integrate Hotmart with ActiveCampaign - no code necessary. See how you can get setup in minutes.

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Hotmart
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Hotmart
1. Choose trigger event
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ActiveCampaign
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ActiveCampaign
2. Choose action
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1. Select the event
Setup
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Hotmart
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Cart Abandonment (Producer Only)" from Hotmart.

Add your action

An action happens after the trigger—such as "Create Account" in ActiveCampaign.

You’re connected!

Zapier seamlessly connects Hotmart and ActiveCampaign, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Product
      Required
    • Name of setting
      Required
    Trigger
    Instant
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    • Product
      Required
    • Event
      Required
    • Name of setting
      Required
    Trigger
    Instant
    Try It
    • Custom Object
      Required
    • Trigger Events
      Required
    Trigger
    Instant
    Try It
    • Task Type (Optional)
    Trigger
    Instant
    Try It
    • Product
      Required
    • Name of setting
      Required
    Trigger
    Instant
    Try It
    • Product
      Required
    • Name of setting
      Required
    Trigger
    Instant
    Try It
    • Custom Object
      Required
    Trigger
    Instant
    Try It
  • ActiveCampaign triggers, actions, and search
    New or Updated Account

    Triggers when a new account is added or an existing account's details are updated.

    Trigger
    Instant
    Try It

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Practical ways you can use Hotmart and ActiveCampaign

Notify on cart abandonment in real time

When a cart is abandoned in Hotmart, Zapier updates you immediately via ActiveCampaign by creating a task to follow up with that lead. This can boost recovery rates for abandoned carts and improve your business's revenue without manual intervention.

Business Owner
Try it
Tag contacts after purchases

When a customer completes a purchase in Hotmart, Zapier adds a tag to their profile in ActiveCampaign. This makes segmentation simpler and allows the marketing team to create targeted follow-ups, promotions, and retention strategies based on recent purchases.

Marketing & Marketing Ops
Track changes in subscription plans

When a customer changes their subscription plan in Hotmart, Zapier updates the relevant project in ActiveCampaign, keeping your team informed and aligned with real-time updates.

Project Management

Learn how to automate ActiveCampaign on the Zapier blog

Make work flow with AI

Level up your Hotmart to ActiveCampaign integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Hotmart + ActiveCampaign integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotmart and ActiveCampaign

How do I set up an integration between Hotmart and ActiveCampaign?

To set up the integration, log in to your Hotmart account and navigate to the 'Tools' section. From there, select 'Integrations' and find ActiveCampaign. Follow the prompts to authorize the connection by entering your API key from ActiveCampaign.

What triggers can I use when integrating Hotmart with ActiveCampaign?

When integrating with ActiveCampaign, you can use several triggers such as 'New Sale', 'Refund Issued', or 'Subscription Cancelled'. These triggers help automate actions based on specific buyer activities.

Which actions can be automated in ActiveCampaign after a trigger from Hotmart?

Upon trigger events like 'New Sale' or 'Refund Issued' from Hotmart, you can automate actions such as sending personalized emails, updating contact lists, or creating follow-up tasks in ActiveCampaign.

Can I update a contact's information in ActiveCampaign when they purchase a product on Hotmart?

Yes, once you have set up the integration, any time a contact makes a purchase on Hotmart, their information can be automatically updated in your ActiveCampaign lists.

How do I handle refunds in the integration between Hotmart and ActiveCampaign?

In case of a refund issued within Hotmart, we can set up automations to trigger actions such as sending refund acknowledgment emails or updating records in your ActiveCampaign database.

Is there support for subscription-based products within the integration?

Yes, our integration supports subscription-based products. You can create workflows that are triggered by subscription renewals or cancellations directly from Hotmart into ActiveCampaign.

Do I need technical skills to integrate Hotmart with ActiveCampaign?

While having technical skills is beneficial, it is not necessary. Our platform offers an intuitive interface that guides you through setting up triggers and actions step-by-step without needing to code.

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About Hotmart
Hotmart is an All-in-One solution to take your online business global.
Related categories
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About ActiveCampaign
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
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