When this happens...
HubSpotNew Form Submission
Then do this...
Help ScoutCreate Conversation From Customer

Turn form submissions into direct contact with customers! With this automation, every time a new form is submitted in HubSpot, Zapier will create a new conversation from your customer in Help Scout. This integration gives you the ability to create immediate contact, and tackle the tasks given right away for great customer service. You'll be able to see your email support requests and your contact form requests together in Help Scout thanks to this Zapier integration.

How It Works

  1. Receive a new form submission in HubSpot
  2. Zapier will create a new conversation from customer in Help Scout

What You Need

  • HubSpot account
  • Help Scout account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Help Scout + HubSpot and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
Help Scout
New Customer

Triggers when a new customer is added.

Help Scout
Create Conversation From Customer

Create a new conversation from a customer.

Help Scout
New Assigned Conversation

Triggers when a conversation is assigned to a specified user.

Help Scout
Create Customer

Creates a customer if it does not already exist.

Help Scout
New Conversation

Triggers when a new conversation is created.

Help Scout
Create Conversation to Customer

Creates a new conversation to a customer from a Help Scout user.

New COS Blog Article

Triggered every time a new article is added to your HubSpot COS blog.

Add Contact to Workflow

Enroll a contact in a specific workflow.

New Calendar Task

Triggers when a new Calendar Task is created. NOTE: This applies to HubSpot (Marketing), and not HubSpot CRM's tasks.

Create Calendar Task

Creates a new Calendar Task.

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Become a Zapier Integration Partner

Help Scout is the ideal small business help desk. You can deliver great email support and get setup in minutes, without any of the typical help desk complexities.

HubSpot is your all-in-one stop for all of your marketing software needs.