Connect Google Business Profile and Instagram for Business to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect Google Business Profile to Instagram for Business with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Business Profile with Instagram for Business - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.
Add your action
An action happens after the trigger—such as "Publish Photo(s)" in Instagram for Business.
You’re connected!
Zapier seamlessly connects Google Business Profile and Instagram for Business, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Account
- LocationRequired
Try ItTriggerInstant- Review_nameRequired
- Your ReplyRequired
ActionWrite- New Media Posted in my Account
Triggers when a photo or video is posted to your selected account.
Try ItTriggerPolling - MediaRequired
- Caption
- Tagged User(s)
- Location
ActionWrite
- LocationRequired
- SummaryRequired
- Topic TypeRequired
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- New Tagged Media
Triggers when your selected account is tagged in a photo or video.
Try ItTriggerPolling - VideoRequired
- Caption
- Tagged User(s)
- Location
ActionWrite
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Business Profile and Instagram for Business
Share Instagram posts as Google Business Profile posts
When a new photo is posted on your Instagram Business account, Zapier automatically shares it as a Google Business Profile post. This provides consistent branding across platforms, improves engagement rates, and ensures that your local customers from Maps or Search never miss your latest updates.
Business Owner
Monitor review-triggered Instagram posts
When a new review is created on Google Business Profile, use Zapier to create a report or monitor automation workflows that post Instagram photos. This ensures synchronicity between your local profile and social branding while giving IT support teams visibility into multi-platform automation workflows.
ITTrack online reviews activity on Instagram
When your business receives a new review on Google Business Profile, Zapier can automatically publish an Instagram photo or story to highlight it. This celebration of customer feedback improves social proof, increases audience engagement, and encourages others to leave positive reviews.
Marketing & Marketing OpsLearn how to automate Google Business Profile on the Zapier blog
Learn how to automate Instagram for Business on the Zapier blog
Frequently Asked Questions about Google Business Profile + Instagram for Business integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Instagram for Business
Can I create an Instagram post automatically when I update my Google Business Profile?
Yes, you can set up a trigger so that whenever you update your Google Business Profile, it prompts an automated action to create a new post on Instagram for Business.
How do I connect my Google Business Profile to Instagram for posting photos?
To connect, you'll need to set up triggers in our system that listen for events like photo updates on your Google Business Profile. These triggers can then prompt actions such as posting the photos directly on Instagram for Business.
What kind of updates from my Google Business Profile can trigger actions on Instagram?
Updates such as new posts, changes in business hours, or photo uploads on your Google Business Profile can be configured as triggers to execute corresponding actions like updates or new posts on Instagram.
Do I need technical knowledge to set up integrations between Google Business and Instagram?
Not at all. We provide a user-friendly interface where you can set up triggers and actions without needing any technical expertise.
Is it possible to schedule Instagram posts based on changes to my business profile?
Yes, you can configure the system to schedule Instagram posts automatically whenever there are specific changes in your Google Business Profile. The scheduling can be customized based on your requirements.
Can I customize what information gets posted from Google Business to Instagram?
Certainly! You have control over which details trigger actions and what content gets posted or shared between your profiles. Our setup allows flexible customization of these aspects.
Is there a limit on how many triggers I can set between my profiles?
There's no strict limit imposed by us. However, keep track of applicable platform restrictions regarding frequency and volume of automated postings or updates when setting multiple triggers.
