Connect Google Analytics 4 and Omnisend to unlock the power of automation
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How Zapier works
Zapier makes it easy to integrate Google Analytics 4 with Omnisend - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.
Add your action
An action happens after the trigger—such as "Send Customer Event" in Omnisend.
You’re connected!
Zapier seamlessly connects Google Analytics 4 and Omnisend, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Conversion Event
Triggers when a new conversion event is created.
Try ItTriggerPolling - Measurement Display NameRequired
ActionWrite- Send Measurement Events for an Application
Send Measurement Events for given application.
ActionWrite - Find Conversion
Finds a conversion based on id.
ActionSearch
- Event NameRequired
ActionWrite- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- Event NameRequired
- Event Time
- Event Version
- Event properties - basic
- Event Properties - advanced (JSON)
- Contact Email
- Contact Phone
- Contact ID
- Contact Email Subscription Status
- Contact Email Subscription Date
- Contact SMS Subscription Status
- Contact SMS Subscription Date
- Contact First Name
- Contact Last Name
- Contact Birthdate
- Contact Address
- Contact City
- Contact ZIP (postal) Code
- Contact State
- Contact Country
- Contact Country Code
- Contact Tags
- Contact Custom Properties
ActionWrite
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Connect Google Analytics 4 and Omnisend to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Analytics 4 on the Zapier blog
Learn how to automate Omnisend on the Zapier blog
Frequently Asked Questions about Google Analytics 4 + Omnisend integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Omnisend
How do I integrate Google Analytics 4 with Omnisend?
To integrate Google Analytics 4 with Omnisend, you can use our platform to set up a workflow that triggers actions in Omnisend based on events tracked in Google Analytics. Begin by connecting both applications and setting desired trigger events such as page views or conversions in your Google Analytics account, which will automatically initiate corresponding actions, like email campaigns, in Omnisend.
What types of triggers from Google Analytics 4 can be used in Omnisend?
You can use various triggers from Google Analytics 4, such as new user sign-ups, product views, or completed purchases. Our platform allows you to select these events as triggers to automatically initiate actions within Omnisend like sending welcome emails or promotional messages.
Do I need coding skills to set up the integration?
No coding skills are required. Our platform provides a user-friendly interface allowing you to easily connect Google Analytics 4 and Omnisend by selecting triggers and assigning actions through a guided setup process.
Can I track the success of my email campaigns through this integration?
Yes, once you have integrated Google Analytics 4 with Omnisend through our platform, you can track the performance of your email campaigns. This includes monitoring open rates and click-through rates which are reported back into your analytical dashboard for comprehensive insights.
Are there any limitations on the types of data I can send from Google Analytics 4 to Omnisend?
While we support most standard event data from Google Analytics 4 for use in Omnisend, certain custom event types may require additional configuration. It's always advisable to check compatibility within our system for any non-standard data formats.
What actions can be automated within Omnisend using this integration?
Through this integration, you can automate several marketing activities such as sending personalized emails based on user behavior detected by GA4 events, updating contact lists after customer purchases, or triggering SMS notifications following specific interactions.
How often is data synced between Google Analytics 4 and Omnisend?
Data between Google Analytics 4 and Omnisend is typically synchronized in real-time when using our platform. Triggers initiated by GA4 events prompt immediate action within your connected Omnisend account ensuring timely engagement with customers.
